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Account Based Marketing (ABM)

Take your B2B Sales to the Next Level with IInfotanks’ ABM
Account-Based Marketing (ABM) is a growth strategy that involves close cooperation between Sales and
Marketing to create individualized purchasing experiences for some specified high-value accounts. To do this,
IInfotanks uses a market phase approach by ensuring that different clients receive different services from us.
ABM does not only generate leads but also maintains them through personal participation in activities.
Account-Based Marketing (ABM) is a growth strategy that involves close cooperation between Sales and Marketing to create individualized purchasing experiences for some specified high-value accounts. To do this, IInfotanks uses a market phase approach by ensuring that different clients receive different services from us. ABM does not only generate leads but also maintains them through personal participation in activities.
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Our Approach Offer

Strategy Development
At IInfotanks, our Account Based Marketing strategy development begins with an in-depth understanding of your business objectives and market landscape through an informative consultation and even Gemba Walks. We integrate insights from data analytics to craft strategies that align precisely with your goals. By identifying the highest potential accounts, we ensure that our strategies are not just theoretical but rather in practice and actionable.
Personalized Campaigns
Every campaign we develop is highly personalized to meet the specific needs of each targeted account. From crafting bespoke messages to designing customized content, our approach ensures that every interaction adds value and enhances the customer experience. This personalization helps in building stronger relationships and driving higher engagement rates.
Multi-Channel Engagement
IInfotanks leverages multiple channels to ensure that our ABM campaigns reach your targeted accounts through the most effective mediums. Whether it’s social media, email marketing, direct mail, or digital advertising, our multi-channel strategies are designed to surround and engage your key accounts at every touchpoint, maximizing visibility and impact.
Account Selection
Selecting the right accounts is critical in Account Based Marketing. At IInfotanks, we use advanced data analytics and market research to identify accounts that offer the highest potential for growth and ROI. Our meticulous selection process ensures that marketing resources are focused on accounts that are most likely to convert, optimizing your marketing investments.
Our Approach Offer
Strategy Development At IInfotanks, our Account Based Marketing strategy development begins with an in-depth understanding of your business objectives and market landscape through an informative consultation and even Gemba Walks. We integrate insights from data analytics to craft strategies that align precisely with your goals. By identifying the highest potential accounts, we ensure that our strategies are not just theoretical but rather in practice and actionable.
Personalized Campaigns Every campaign we develop is highly personalized to meet the specific needs of each targeted account. From crafting bespoke messages to designing customized content, our approach ensures that every interaction adds value and enhances the customer experience. This personalization helps in building stronger relationships and driving higher engagement rates.
Multi-Channel Engagement IInfotanks leverages multiple channels to ensure that our ABM campaigns reach your targeted accounts through the most effective mediums. Whether it’s social media, email marketing, direct mail, or digital advertising, our multi-channel strategies are designed to surround and engage your key accounts at every touchpoint, maximizing visibility and impact.
Account Selection Selecting the right accounts is critical in Account Based Marketing. At IInfotanks, we use advanced data analytics and market research to identify accounts that offer the highest potential for growth and ROI. Our meticulous selection process ensures that marketing resources are focused on accounts that are most likely to convert, optimizing your marketing investments.
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Measurable Results

IInfotanks utilizes advanced tracking and analytics to monitor campaign performance and impact on specific accounts, allowing for precise measurement of engagement levels, conversion rates, and overall success.

Sales and Marketing Alignment

ABM requires tight integration between sales and marketing teams, ensuring that both are working towards the same goals with a unified strategy.

Enhanced Customer Relationships

ABM's targeted approach helps you to foster deeper relationships with key accounts by understanding and addressing their unique needs and challenges.

Improved ROI and Revenue

IInfotanks' strategic approach ensures that marketing resources are not wasted on low-return prospects, but concentrated on those that are most likely to drive significant business growth.

Measurable Results

IInfotanks utilizes advanced tracking and analytics to monitor campaign performance and impact on specific accounts, allowing for precise measurement of engagement levels, conversion rates, and overall success.

Group 1171275871

Sales and Marketing Alignment

ABM requires tight integration between sales and
marketing teams, ensuring that both are working
towards the same goals with a unified strategy.

Enhanced Customer Relationships

ABM's targeted approach helps you to foster deeper relationships with key accounts by understanding and addressing their unique needs and challenges.

Improved ROI and Revenue

IInfotanks' strategic approach ensures that marketing resources are not wasted on low-return prospects, but concentrated on those that are most likely to drive significant business growth.

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Why Choose IInfotanks for ABM?

Expertise and Experience
Our team of over 40 specialists brings a wealth of knowledge to the table, with experience in diverse fields like IT, finance, manufacturing, and healthcare. This ensures your ABM strategy is not only robust but also custom-tailored to your specific business needs.
Innovation and Adaptability
At IInfotanks, we're firm believers in continuous adaptation. We stay on top of the latest digital marketing trends and technologies, incorporating them into your ABM campaigns to ensure they're cutting-edge and deliver maximum effectiveness, even as market dynamics shift.
Transparent Reporting
Transparency is a core value at IInfotanks.  We provide comprehensive reports for all your ABM campaigns, giving you complete visibility into performance and results. This allows you to make data-driven decisions with confidence.
Cost-Effective Solutions
IInfotanks is committed to delivering cost-effective ABM solutions that maximize your marketing budget. By targeting only the most relevant accounts and optimizing our strategies for efficiency, we help reduce wasted spend and increase the overall impact.
Guaranteed ABM Growth
Our comprehensive data resources are specifically tailored to equip ABM services, ensuring measurable results and success. By utilizing IInfotanks' data-driven insights, your campaigns will be more precise and impactful, directly contributing to your business growth.
Gradient Heading

Why Choose IInfotanks for ABM?

Expertise and Experience

Our team of over 40 specialists brings a wealth of knowledge to the table, with experience in diverse fields like IT, finance, manufacturing, and healthcare. This ensures your ABM strategy is not only robust but also custom-tailored to your specific business needs.

Innovation and Adaptability

At IInfotanks, we're firm believers in continuous adaptation. We stay on top of the latest digital marketing trends and technologies, incorporating them into your ABM campaigns to ensure they're cutting-edge and deliver maximum effectiveness, even as market dynamics shift.

Transparent Reporting

Transparency is a core value at IInfotanks. We provide comprehensive reports for all your ABM campaigns, giving you complete visibility into performance and results. This allows you to make data-driven decisions with confidence.

Cost-Effective Solutions

IInfotanks is committed to delivering cost-effective ABM solutions that maximize your marketing budget. By targeting only the most relevant accounts and optimizing our strategies for efficiency, we help reduce wasted spend and increase the overall impact.

Guaranteed ABM Growth

Our comprehensive data resources are specifically tailored to equip ABM services, ensuring measurable results and success. By utilizing IInfotanks' data-driven insights, your campaigns will be more precise and impactful, directly contributing to your business growth.

Have Question? Get in touch!
We're here to help! Get in touch with our team today and let us help you achieve your goals.
Frequently Asked Questions of
Account Based Marketing (ABM)
Account-Based Marketing (ABM) is a strategic approach that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account. With ABM, businesses tailor their messaging and marketing efforts to meet the specific attributes and needs of individual accounts.
Unlike traditional marketing, which casts a wide net to attract as many prospects as possible, ABM focuses specifically on key accounts to create personalized and relevant messaging. This targeted approach ensures that marketing efforts are concentrated on prospects with the highest potential to convert, thereby increasing efficiency and effectiveness.
The key benefits of implementing ABM include enhanced alignment between sales and marketing, improved customer engagement through personalized marketing, higher conversion rates, and better ROI. It also allows companies to measure the impact of their marketing efforts more accurately and make adjustments more effectively.
IInfotanks offers a wide range of data solutions tailored for ABM, including demographic, firmographic, technographic, and behavioral data. These data sets enable precise targeting and personalization of marketing campaigns, ensuring that your ABM strategy is grounded in solid data intelligence for optimal results.