B2B is becoming more competitive by the day. The audience is selective, the heads of departments are panicky and salespeople constantly crave leads. Increasingly, account based marketing (ABM) is the key that brings sanity and success back to B2B lead generation. It is essentially the practice of compiling key contact data on high-value prospects and customers and targeting them in a personalized manner. It recognises that a comprehensive and beneficial B2B marketing strategy is about including other departments rather than being an individual effort.
Account based marketing requires close collaboration and alignment of sales and marketing in order to create highly engaging and personalized interactions. The decision makers of today expect this, and it is a vital benefit of this approach. One of the biggest challenges averted by ABM is attribution, which means it is easy to judge the potential return on investment or RoI. This gives your senior leaders more confidence in your marketing strategies.
An account based marketing agency can help companies deploy an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of specific accounts and strengthen contacts within the same department. It also deploys personalized campaigns crafted to resonate with key stakeholders at each account. A top account-based marketing agency helps drive your team to focus on clients with high conversion potential.
Sales functions and marketing functions need to collaborate on processes, and an experienced account based marketing agency can help by providing ABM tools and strategies to move forward into the next chapter. The concentrated effort is advantageous; spending some of your marketing budget on account based marketing makes your entire department stable in case of a seasonal decline or a slow quarter; in other words, it acts as an insurance policy of sorts.
Can an ABM agency help you even if you are getting clients? Yes.
An account based marketing agency provides options to help discover suitable targets with the help of predictive analytics. Any marketing campaign requires prior knowledge of high-value accounts: clients who pay more for your services, repeatedly avail of your services or recommend you to other customers. Account based marketing services such as strategic consulting, technical support and execution help in achieving your goals.
Infotanks is your one-stop solution to avail these account based marketing services that can help your business flourish.
Oil & Gas
Phone books, annual reports, and other business directories are split apart and catalogued to find information on nearly every business in the nation.
New businesses are added every week from sources such as business registrations and utility hookups so that you would be the first to gain access to a potential opportunity.
We stamp all our records and validate every business to make sure our data has the highest accuracy.
We also add public record data from county courthouse filings, SEC, 10k filings, and Secretary of State data.
We clean all data on a monthly basis by matching it with the USPS National Change of Address (NCOA), ZIP+4, and Delivery Sequence File to standardize and keep the addresses accurate.
We use various data analytic and mining tools - both proprietary and third-party - to identify specific companies and their possible IT infrastructure.
Finally, our data research team verifies the data through email campaigns send outs, firmographic research, and manual contact validations to ensure you have access to the most effective data.
Dig into our exhaustive B2B data to achieve your sales & marketing targets. Transform potential prospects into profitable customers with our high email deliverability and contact accuracy.