Marketing works as a tool for any business to build a reputation that continues to create and maintain demand. You can connect to current and prospective customers by leveraging digital channels such as social media, email, search engines, and more.
During 2019, 3.9 million global email users were reported. It is estimated that this number would grow to 4.48 billion users by 2024.
You read several emails during the day which inspire and make customers look forward to the next ones. Reports conclude that out of the 196 billion sent daily, 109 billion are business emails. The report confirms emails are crucial.
Email marketing can include different marketing objectives – from ‘hard’ conversion goals such as appointment bookings to ‘soft’ conversion goals such as credibility building. The top email marketing companies follow a personalized approach as follows:
Segmentation is the categorization of email subscribers based on specific criteria. From the subject lines to the body, the content can be unique with segmentation. It helps in personalization and sending relevant emails to the subscribers.
Data Validation is crucial for the reputation of your brand, domain, and dedicated IP Addresses. It improves the ROI by optimizing your marketing spend by identifying invalid data.
Top email marketing companies follow A/B Testing for each campaign. It could be done based on the following aspects:
A/B testing results in improving the ROI by optimizing the campaign in all aspects. Infotanks Media also enables Litmus testing of the design for significant apps and devices.
Responsive designs ensure compatibility and optimization based on different devices as well as applications. The best email marketing companies design based on your brand guidelines. Interactive designs provide high conversions.
Along with an attractive visual design, considering user behavior for the placement of call-to-action and other links is critical. Even multi-national companies like Uber, Dropbox, Disney create interactive designs based on well-researched best practices.
Reports and dashboards help in understanding the performance of an email marketing campaign. A detailed report helps in improving future campaigns through analytics.
Infotanks Media, one of the top email marketing companies, ensures a one-stop solution for all your email marketing requirements. Along with quality assurance, you can expect a wide range of services, making it one of the best email marketing companies.
Strategic planning is the nucleus of any marketing. Each email campaign is optimized to maximize lead generation. To amplify the results, categorizing prospects through different funnels is essential.
While lead generation may or may not convert, lead nurturing ensures a healthy relationship by providing relevant information. With well-planned email campaigns, you can educate and engage prospects. A credible brand relationship prepares them for immediate long-term business collaborations.
Infotanks Media verifies data through strict compliance tools such as Neverbounce, Zerobounce to filter valid, catch-all emails, and invalid emails. This list is further filtered, and only deliverable emails are shared. Such data hygiene standards ensure the data validated has over 90% deliverability.
Our team of experts are skilled in managing email marketing with best practices. A team of content writers, designers, and campaign managers is assigned for an unabridged experience. You are provided with 24x5 email operations support for all queries and questions.
Trusted by globally recognized organizations, Infotanks Media is one of the top email marketing companies. Within a short span of 4 years, the quality of our multi-channel B2B data services has expanded exponentially. For strategically maximized lead generating email campaigns, let’s talk! For queries and collaborations, write to us at [email protected]
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Phone books, annual reports, and other business directories are split apart and catalogued to find information on nearly every business in the nation.
New businesses are added every week from sources such as business registrations and utility hookups so that you would be the first to gain access to a potential opportunity.
We stamp all our records and validate every business to make sure our data has the highest accuracy.
We also add public record data from county courthouse filings, SEC, 10k filings, and Secretary of State data.
We clean all data on a monthly basis by matching it with the USPS National Change of Address (NCOA), ZIP+4, and Delivery Sequence File to standardize and keep the addresses accurate.
We use various data analytic and mining tools - both proprietary and third-party - to identify specific companies and their possible IT infrastructure.
Finally, our data research team verifies the data through email campaigns send outs, firmographic research, and manual contact validations to ensure you have access to the most effective data.
Dig into our exhaustive B2B data to achieve your sales & marketing targets. Transform potential prospects into profitable customers with our high email deliverability and contact accuracy.