Walldorf, Jul 04, 2019: SAP announced that it has been placed by Gartner Inc. for the first time as a leader in the 2019 Magic Quadrant for Sales Force Automation. Gartner defines sales force automation (SFA) as “system that supports the automation of sales processes, activities, and administrative responsibilities for companies’ sales professionals.

According to the Gartner Inc. report, SAP was positioned in the leader’s quadrant based on its capability to launch and for completeness of vision.

According to Giles House, general manager, Sales Cloud, SAP; today’s sales force must account for all interactions between a company and a customer in order to be successful. By delivering a better selling experience, with data on every opportunity in one place, sales reps focus on accelerating the buying process instead of getting bogged down by manual data entry and admin. And we belie that being named a Leader in Gartner’s Magic Quadrant for Sales Force Automation validates our approach to creating high-performance sales teams that strive to win new customers and exceed revenue goals.

SAP was also named a leader in the 2019 Gartner Magic Quadrant for Sales Performance Management as well as a leader in the 2018 Gartner Magic Quadrant for the price, configure, and Quote Application Suites.

About SAP:

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best. SAP end-to-end suite of applications and services enables their customers to operate profitably, adapt continuously, and make a difference.

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