The 4C Scope Platform Include “Elusive Audiences” Enhanced OTT Targeting Capabilities Not Reachable Through Linear TV.
Chicago- Jun 28, 2019; a marketing technology and data science company- 4C, announced its Elusive Audiences offering, a new way for companies to increase the unique audience reach of their cross-channel video strategies. Marketers can use real-time viewership data in combination through the Scope by 4C platform with first-party data to target viewers who don’t watch linear television, effectively extending reach through untapped audiences.
According to Lance Neuhauser, CEO of 4C Insights; Companies want to use a single audience definition to measure and buy video advertising across all the endpoints in an increasingly crowded media landscape. 4C enables marketers to buy media the way consumers consume it: namely, in real-time and across any device.
Scope by 4C platform is the leading self-service software for companies to optimize business outcomes and execute video-centric marketing, and the Elusive Audiences solution is part of the Scope by 4C platform. Scope allows for audience-driven planning, measurement, and buying across the entire video landscape, including linear television, digital inventory, and over-the-top (OTT).
Real-time TV viewership data is leveraged by the 4C Elusive Audiences offering and matches those devices with demographic and household data to create a segment that is incremental to a brand’s targeted linear audience. Marketers can then expand their audience reach using transparent, predictive lookalike modeling sing Scope’s self-service Audience Hub to create custom audiences from the entire population of U.S. adults. These audiences can be activated directly through Scope across multiple video channels via integrations with FreeWheel, SpotX, and Telaria and through platforms such as Facebook, Snapchat, Instagram, Pinterest, and Twitter.
4C is a suite of media technology and data science solutions for multi-screen convergence designed for companies, media owners, and agencies. 4C enables users to bridge social media and TV platforms.
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