Boston: Acquila, an open source digital experience company on 05 May 2019, announced the acquisition of Mautic, Inc. that is the world’s first open source marketing automation and campaign platform.
According to Acquia, the addition of Mautic will bolster their open digital experience platform to offer their customers with new opportunities to automate, measure, and personalize entire customer lifecycle across all channels, at every interaction, and at every stage.
Dries Buytaert, Acquia co-founder, CTO, and Chairman said that in the current world companies need to engage with their customers in an intelligent and unified way. And the addition of the open marketing automation and campaign management platform; Mautic, helps Acquia to support companies on this mission and at the same time it pushing Acquia towards their vision of creating the open digital experience platform. And with this addition, Acquia is joining open source marketing automation with open source content management. Just like Drupal disrupted web content management, Acquia believes Mautic disrupts the marketing automation industry with the open source, giving their customers more agility, faster innovation, more flexibility, and better integrations. And if you are not familiar with Mautic, it is an alternative or competitor to Salesforce’s marketing cloud and Adobe’s Marketo. However, Mautic is better than its alternatives as it is a flexible and open platform created on the open source code, and is much simpler to use. And with Mautic, companies can easily orchestrate one-to-one, seamless customer experiences across any digital channel, like email, web, social media, SMS, push notifications, or emerging channels like voice. Mautic allows for thousands of integration and open innovation, taking it very simple for the marketing teams to combine the tools that they like, instead of experiencing any vendor lock-in.
According to DB Hurley, Mautic Founder, and CTO; open source is poised to completely transform marketing in the same way as it has poised every other function in the enterprise. What MongoDB did for databases, Elastic did for search, and Drupal did for web, Mautic is doing for the marketing automation. And with the addition of more than 250,000 users across 188 countries, Mautic has already proven that the marketers want the option to develop and deploy seamless digital experiences on their own terms, and we haven’t even hit the tipping point of total demand. Now, with the advancements in AI, connected devices, and voice raise the standard for customer experience, there is an increasing need to innovate at the edge of customer expectations, the one which only open source can fulfill.
Acquia founded in 2007, is a digital experience company. Acquia digital innovation platform empowers market-leading enterprise organizations to move at the speed of the web, providing agility, integration and resiliency.
Mautic is the world’s only open marketing cloud. Mautic enables companies to integrate and personalize all their digital properties and channels into a seamless customer experience. With its modern approach to marketing automation, Mautic’s suite of tools enables marketers to deliver higher performing campaigns and content, and achieve better results.
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