Boston- Dec 12, 2019: Acquia announced that it has signed a definitive agreement to acquire AgilOne to further deliver on its vision of providing open digital experiences. Harnessing the power of artificial intelligence (AI) and customer data to acquire, understand, and engage with customers; AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform. AgilOne helps marketers by providing a single view of the customer to see immediate value through personal experiences across every channel.
According to Dries Buytaert, Acquia’s co-founder, CTO, and chairman; marketers are demanding more control and flexibility over the tools they use for the customer experience. Unfortunately, many of these legacy tools lack real-time interactions and modern APIs, are costly, and lock data into silos where it’s inaccessible to other applications. Acquia and AgilOne, built on open-source technology, together will bring in data from any third-party system via open APIs, making it much easier for marketers to deliver more relevant, better analytics and customer experiences across every channel and gain this single view of the customer.
Nearly three-quarters of marketers feel that technology has made it harder to deliver personalized experiences, based on a recent study from Acquia. The bedrock of this challenge is data.
According to Omer Artun, Ph.D., founder and CEO of AgilOne; designed to address the needs of marketers – not just Drupal developers, Acquia is committed to delivering a set of capabilities. While cleansing data and eliminating duplicate or inaccurate records, powerful built-in identity resolution unifies data into a single profile that serves as a single source of truth for personalization and analysis campaigns across all points of engagement. Teams can configure business-specific customization into their pre-built models, choose from AgilOne’ pre-built models to automate segmentation efforts or bring their own machine learning models, which are then accessible across the entire platform. This creates business goal-based categories for customer segments.
AgilOne will be available to Acquia customers as both a part of the Acquia Open Marketing Cloud and a standalone offering.
Acquia is a software-as-a-service (SaaS) providing enterprise products, services, and technical support for the open-source web content management platform Drupal.
AgilOne is predictive marketing, customer data and engagement hub designed for online retailers and marketers that enable them to predict the lifetime value of customers across all channels, gaining insight into both online and offline customer data.
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We have 1,324 Companies who are using Acquia with 6,885 Contacts and we have 97 Companies who are using AgilOne with 504 Contacts at their premises.
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