NextRoll continues evolution beyond retargeting roots by releasing the APIs powering the AdRoll and RollWorks business units.

San Francisco- Sep 10, 2019: AdRoll Group announced that it has rebranded as a marketing and data technology company- NextRoll. Additionally, NextRoll is introducing external APIs to open its technology, infrastructure, and data to a wide array of new companies. NextRoll is now comprised of three business units:  AdRoll, a growth marketing platform for direct-to-consumer (DTC) brands; RollWorks, an account-based platform for B2B marketing and sales teams; and NextRoll Platform Services, a marketing-technology-as-a-service offering for agencies, brands, publishers, marketplaces, and marketing platforms to enhance current marketing capabilities or enable new revenue streams.

The NextRoll Platform Services leverages rich data assets for people-based, unified profiles across first-, second- and third-party data, including 1 billion devices and more than 500 million identities. Additionally, NextRoll’s machine-learning capabilities enable brands to activate curated audiences, provide marketing messages, and measure which efforts drive the greatest impact. NextRoll Platform Services customers can scale as needed, with a global infrastructure that manages up to five petabytes of 12 trillion real-time events and stored data and covers 110 countries.

Services available today include:

  • Channels-as-a-Service
  • Audiences-as-a-Service

NextRoll Platform Services currently has 10 large customers that generate around $1 million in revenue per month and has significant traction in the pipeline. Rakuten in the Japanese market that leverages NextRoll Platform Services is a key contributor to the momentum as an existing joint venture with the company.

About AdRoll:

AdRoll is a marketing platform that provides retargeting products for cross-device and cross-platform display advertising. AdRoll enables its customers to utilize their website analytics data to create personalized ad campaigns.

About Infotanks Media:

We have 45,078 Companies who are using AdRoll with 234,406 Contacts at their premises.

The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.

Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.

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