NextRoll continues evolution beyond retargeting roots by releasing the APIs powering the AdRoll and RollWorks business units.
San Francisco- Sep 10, 2019: AdRoll Group announced that it has rebranded as a marketing and data technology company- NextRoll. Additionally, NextRoll is introducing external APIs to open its technology, infrastructure, and data to a wide array of new companies. NextRoll is now comprised of three business units: AdRoll, a growth marketing platform for direct-to-consumer (DTC) brands; RollWorks, an account-based platform for B2B marketing and sales teams; and NextRoll Platform Services, a marketing-technology-as-a-service offering for agencies, brands, publishers, marketplaces, and marketing platforms to enhance current marketing capabilities or enable new revenue streams.
The NextRoll Platform Services leverages rich data assets for people-based, unified profiles across first-, second- and third-party data, including 1 billion devices and more than 500 million identities. Additionally, NextRoll’s machine-learning capabilities enable brands to activate curated audiences, provide marketing messages, and measure which efforts drive the greatest impact. NextRoll Platform Services customers can scale as needed, with a global infrastructure that manages up to five petabytes of 12 trillion real-time events and stored data and covers 110 countries.
Services available today include:
NextRoll Platform Services currently has 10 large customers that generate around $1 million in revenue per month and has significant traction in the pipeline. Rakuten in the Japanese market that leverages NextRoll Platform Services is a key contributor to the momentum as an existing joint venture with the company.
AdRoll is a marketing platform that provides retargeting products for cross-device and cross-platform display advertising. AdRoll enables its customers to utilize their website analytics data to create personalized ad campaigns.
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