Technology provides enhanced brand safety and targeting for podcast advertisers, and scalable monetization for podcast publishers.

San Mateo, CA- Oct 17, 2019: AdsWizz announced the availability of its contextual-targeting solution- PodScribe, for podcasts. PodScribe offers enhanced brand safety and targeting features for advertisers and enhances monetization for publishers. PodScribe has been tested with leading podcast publishers and has been in private beta for more than a year.

Previously, advertisers often advertise on a podcast-by-podcast basis and have lacked a scalable way to target advertising to the sought-after podcast listener. PodScribe provides a scalable solution using advanced speech-to-text transcription technology to give insight into podcast content and enables advertisers to efficiently target by concepts, keywords, interests, and topics within the podcast.

AdsWizz has entered into an agreement with Comscore to ensure brand safety, whose sophisticated page-level analysis, combined with PodScribe’s transcription capabilities, enables avoidance and custom keyword targeting and provides a granular understanding of podcast content. Podscribe leverages Comscore’s Activation solution suite that includes a robust set of audience and contextual segments that help advertisers reach specific audiences in relevant, brand-safe content across mobile and desktop.

Buyers and agencies seeking to tap into the podcast listening audience can use PodScribe to better target their campaigns via AdsWizz’s AudioMatic platform. Via PodWave-the AdsWizz podcast marketplace, advertisers will also be able to use the tech to reach podcast listeners at scale. Audio publishers using AdsWizz AudioServe to traffic and manage their campaigns can use PodScribe to better monetize their inventory.

According to Alexis Van de Wyer, CEO of AdsWizz; the podcast industry can only truly take off if ad buying is accessible and easy. Podcast advertising needs to evolve the way programmatic buyers look at digital audio as a whole in order to fully scale.

PodScribe is available today with select advertisers and publishers in multiple languages around the world.

About Adswizz:

Adswizz is the leading global digital audio advertising solution provider with a presence in 39 countries. Adswizz enables digital audio advertising transactions to flow easily between buyers and sellers.

About Infotanks Media:

We have 132 Companies who are using Adswizz with 686 Contacts at their premises.

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