Cheetah Digital Integrates with Sabre and Sabre has incorporated the cloud-based Cheetah Loyalty solution into the Sabre Commercial Platform to add loyalty management capabilities to the platform’s comprehensive offerings and giving a successor to Sabre’s Frequent Flyer Manager technology.
Southlake, TX- Jun 20, 2019: Sabre Corporation, a technology provider to the global travel industry, announced today its collaboration with Cheetah Digital, the world’s foremost independent, enterprise cross-channel marketing technology company. With this collaboration, Sabre has incorporated the Cheetah cloud-based Loyalty solution into the Sabre Commercial Platform, adding loyalty management capabilities to the platforms comprehensive offerings and giving a successor to Frequent Flyer manager technology of Sabre.
The combined effort enables the customers of Sabre that use Cheetah Loyalty as part of the Commercial Platform of Sabre to not only manage loyalty programs but also market better to customers in the digital age, strengthening carriers’ capabilities to attract and retain the customers while spurring new revenue.
With Cheetah Loyalty, companies are enabled to develop comprehensive marketing programs that engage customers in new ways and provide unique experiences- from acquisition to loyalty. So, unlike traditional loyalty management solutions that only recognize and reward the transactional behavior of customers, Cheetah Loyalty synthesizes millions of digital signals offering real-time behavioral, contextual, and transactional data of loyalty members. With more meaningful insights into the value and behavior of the customer, marketers are enabled to personally identify and reward loyal behaviors across the web, mobile, email, social, mobile app, and point-of-sale touch points.
According to Jon Siegal, Vice President of global loyalty sales, Cheetah Digital; the competitive travel industry is increasingly driven by real-time data activation and personalization, and we truly value the opportunity to innovate with a recognized leader like Sabre.
According to Rodrigo Celis, Senior Vice President, Product Management, Commercial Solutions at Sabre Airline Solutions; customer loyalty is at the core of the Sabre Commercial Platform. And Cheetah Digital shares our commitment to innovation. We expect the incorporation of Cheetah Loyalty to be a game changer for our airline customers by joining the power of Sabre data and offer management with Cheetah Digital’s loyalty expertise. Given the ability to scale to growing airlines’ needs, and these natural complements, we anticipate carriers will readily embrace this collaboration.
Sabre Corporation offers technology solutions to cater to the global travel industry. Its software, mobile, distribution solutions, and data are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, flight, revenue management, network, and crew management.
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