MediaMath Partners with Rubicon Project to build an addressable and accountable supply chain through an alliance of brands, agencies, technologies publishers and companies.
New York- Jun 21, 2019: independent programmatic company for marketers announced that it is launching an effort to build a reimagined supply chain that works better for the entire industry. MediaMath has partnered with Rubicon Project, the global exchange for advertising, to architect a transparent and direct programmatic delivery infrastructure. This partnership is the first in a series of efforts that MedaiMath will be perusing.
According to Joe Zawadzki, Founder & CEO, MediaMath; the current media supply chain is failing publishers, advertisers, and consumers. MediaMAth is taking the first step to building necessary change by partnering with Rubicon Project and Havas. A more addressable and accountable ecosystem, with the right purpose and values, will only come if a united and motivated alliance of leading marketers and agencies, with the right publishers and companies working together.
To drive improved publisher yield and buyer outcomes, MediaMath is building advanced supply valuation algorithms along with ingesting Rubicon Project’s machine-learned bid guidance models. The Rubicon Project will also receive MediaMath signal inputs to feed guidance models with campaign and campaign specificity. This closed-loop system develops upon the complementary bid guidance algorithms that Rubicon Project and MediaMath have each been operating for more than a year.
According to Michael Barrett, CEO, Rubicon Project; we are pleased to partner with MediaMath to create a transparent and direct programmatic delivery infrastructure. Havas continues to pioneer the next generation ecosystem that is both open and clean as the first agency partner for this effort. In working together, we hope to lead the industry in removing negative headlines and the bad actors with addressable supply chain and SPO. Modernizing how the supply chain operates will benefit and impact the complete ecosystem.
According to Andrew Goode, Executive Vice President, Head of Programmatic, Havas Media Group; MediaMath is building a supply chain that will enable the delivery of digital advertising that’s better for the clients, better for the consumer, and better for the ecosystem that connects them. Havas is thrilled to be part of the movement to pave the way for a path to high-quality, clean supply and build solutions that will benefit all constituents within the entire ecosystem.
MediaMath is a demand-side platform that enables marketers and advertisers to buy ads online through a single interface.
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