This partnership helps Marketo Engage customers to drive greater audience engagement and personalize their marketing experiences through the power of video content and video analytics.

Kitchener, Ontario- Sep 19, 2019: Vidyard announced an expanded partnership with Adobe to bring the power of video engagement analytics and video content B2B marketing teams around the world. This collaboration enables companies to easily add video hosting, optimization, analytics, and publishing to their Marketo Engage deployments, and to integrate video with their account-based marketing automation and lead programs. Now, Marketo Engage customers can work directly with a Marketo Engage sales representative to add Vidyard to their Marketo Engage contracts.

Marketing teams are putting more focus on incorporating video into their marketing mix to connect on a more personal level and better engage with prospects. They’re producing more video content than ever before and using it across a broader range of marketing channels and programs.

Vidyard’s video marketing capabilities help marketers to work more effectively and smarter to:

  • Gain a detailed view into video analytics
  • Customize and optimize video playback experience
  • Upload, store, and share unlimited video assets
  • Showcase videos in a branded, organized, and distraction-free channel

Large enterprise organizations created, on average, more than 500 videos each last year, according to Vidyard’s 2019 Video in Business Benchmark Report. Those videos are being used to support email marketing, website landing pages, social media engagement, account based marketing, and more. Many of those businesses still rely on traditional video hosting platforms like Vimeo and YouTube, which lack the ability to scale video content management efficiently, to track video engagement insights by individual lead or account, or to customize the playback experience for conversions. Vidyard provides these capabilities and more to help marketers easily scale their use of video while maximizing the value and impact of each asset.

About Vidyard:

Vidyard is a video platform that helps businesses drive more revenue and transform communications through the strategic use of online video.

About Adobe:

Only Adobe gives everyone — from global brands to emerging artists — everything they need to design and deliver exceptional digital experiences.

About Infotanks Media:

We have 2,344 Companies who are using Vidyard with 12,189 Contacts and we have 486,377 companies who are using Adobe with 2,529,160 contacts at their premises.

The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.

Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.

Can Vidyard and Adobe data help your Sales and Marketing?


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