Bluecore new product line applies individual-level product and consumer insights to recommendations and offers as consumers move across digital channels.
New York- October 16, 2019: Bluecore announced the launch of Bluecore Site, now; retailers are able to provide a consistent and individualized experience for consumers, moving beyond isolated website optimization to create a seamless partnership between website and email.
The new product line from Bluecore is the natural progression of the personalized experience shoppers have come to expect from email communications re-imagined by Bluecore Communicate, removing the interruption of irrelevant product recommendations and messages, discontinuous offers, and poor browsing experiences.
The company launched early pilots of Bluecore with 40 retailers who have implemented it to synchronize their product recommendations and offers and personalize their email capture campaigns across their e-commerce and email sites. Early users are seeing 87 percent increase in click-through rates (CTR), up to 94 percent increase in revenue and a 4x increase in conversion rates.
Bluecore Site features include the following:
- Personalized Email Capture
- Personalized On-site Product Recommendations
- Mirrored Product Recommendations
- Promotion Consistency, From Email to Website
- Personalized Exit Prevention
According to Fayez Mohamood, Co-Founder & CEO of Bluecore; forward-thinking retailers have already adopted a direct-to-consumer mindset. They’re not only giving consumers a direct way to buy their products, but they’re also becoming digitally fluid–or ensuring that each channel is unified under one individual experience per consumer.
Bluecore’s evolving data ecosystem and technology uniquely access first-party product and shopper data as consumers interact with e-commerce and email sites. The platform can now autonomously apply the resulting insights to the personalization of 100% of consumer communications delivered through email or the e-commerce shopping experience.
Bluecore is a retail marketing technology company that more than 400 retailers rely on to launch highly personalized campaigns at scale.
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