Braze latest round of updates designed to further help companies better personalize in the age of privacy.
New York-Oct 16, 2019: Braze announced new product updates to help growth and marketing teams create more memorable, relevant consumer experiences. The updates include deeper support for real-time data, new channel expansion, and new personalization tools, all designed to help companies create meaningful, lasting relationships with their consumers.
Channel Expansion: SMS, AMP for Email, Content Cards, and Roku
Eliminating the channel silos that have traditionally plagued brands, Braze’s platform is channel-agnostic. With the addition of Content Cards, AMP for Email, Roku, and SMS, marketers can orchestrate more sophisticated cross-channel campaigns, forging human connections between consumers and the brands they love and alleviating some of the data security and the privacy concerns historically found with more private channels.
Braze allows its customers to use email as an interactive and contextual channel as the first customer engagement platform to support AMP for Email. Traditional email remains popular, but engagement remains low, with 270 billion emails sent daily. Interactive components of AMP boost engagement by allowing users to take actions and engage with content without having to leave their inbox.
According to Patrick Kettner, Lead Developer Advocate, AMP Email at Google; AMP for Email has far-reaching applications, most notably more dynamic experiences leading to more contextual, relevant email campaigns. Braze is the first customer engagement platform to support AMP for Email.
Real-time Data Integration with Snowflake
Snowflake and Braze customers can now join multiple sources of data via Snowflake Secure Data Sharing, giving companies the ability to examine and access ready-to-use customer data across their ecosystem—giving an added layer of certainty that consumer privacy is protected—and take action on the data that will matter most to their consumers, and campaigns.
Braze also launched an interactive data tool- Braze Benchmarks, powered by the Snowflake Data Exchange that provides any marketer access to customer engagement benchmarks. Braze Benchmarks examines aggregated mobile, anonymous, web, and email engagement data from more than 600 companies across our EU and U.S. to calculate yearly, quarterly, and monthly engagement rates by industry.
Armed with ready-to-use data and new channels, marketers can now use Braze’s frequency capping capabilities to control the cadence of communication across product categories, channels, or business units for any time period. Outreach can be capped by tags or channels, and new cross-channel rules ensure marketers can tailor campaigns to consumer preferences, delivering communications within specific timeframes and to the exact specifications of their company.
According to Kevin Wang, vice president of product management at Braze; in the age of privacy, it’s never been more important for companies to establish consumer trust through hyper-relevant, hyper-personal experiences.
Braze is the lifecycle engagement platform that forms strong bonds between people and the brands they love. Braze’s triple threat—data, teams, and technology—creates exciting opportunities to add value to messaging and build LTV with sophisticated engagement across devices, channels, and platforms.
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