Montreal and Copenhagen- Dec 05, 2019: Broadsign and Adform, with Adform’s demand-side platform (DSP), have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP). Digital buyers can now tap into Adform’s highly intelligent retargeting and targeting capabilities to reach desired audiences around the world using mobile, online, and digital-out-of-home channels.
Located throughout the world directly via Adform, the integration gives media buyers access to 50,000 roadside, retail, transit, and place-based digital screens. Agencies and brands, using the combined platform, can now leverage their own data easily through Adform’s integrated advertising platform (IAP) to inform purchasing strategies across omnichannel campaigns based on real-time conditions.
According to Filippo Gramigna, VP Global Commercial Partnerships, Adform; as advertisers look to extend their message effectively across channels and reach consumers with more dynamic creatives, momentum for DOOH has built rapidly over the last year. DOOH is an ideal platform for the video which is where we currently see the biggest budgets for programmatic spend allocated with consumers increasingly showing a strong preference for highly engaging visuals for the discovery and education phase. As a key component for their digital omnichannel strategies, brands are looking at direct access to out-of-home inventory and we are very excited to support them via this new partnership.
According to Adam Green, SVP and GM of Broadsign Reach; Bringing together Broadsign Reach and Adform’s DSP represents a major opportunity to expand programmatic DOOH globally. It delivers impressive audience reach and new creative opportunities for online and mobile buyers running video and other display campaigns and puts DOOH in front of digital buyers who might otherwise have to seek it out as a separate purchase.
Adform is an independent and open full stack ad-tech platform that encompasses creativity, data, and trading, servicing media agencies, trading desks, brands and publishers globally.
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