The 130-year-old media data company repositions as a digital leader maintaining a commitment to human insight.
Florham Park, N.J- Oct 18, 2019: Burrelles, formerly BurrellesLuce, announced that it has launched a significantly expanded portfolio of products and services and rebranded its corporate identity. The rebrand highlighting the company’s innovative, technology-forward approach comes in response to market demand for digitally-focused analytical insights and services into complex media trends and business.
According to Chaz Waggoner, president, and CEO of Burrelles; for 130 years, Burrelles has been known for the highest standards of customer service and relentless innovation. These are the core values that spurred us to expand our technology and offerings and reinvent our brand so we can meet our clients’ rapidly evolving needs. We’re confident that the accompanying new product launches and this rebrand will help us empower communications professionals in new and meaningful ways as they engage with the media data that drive businesses forward.
Along with redefined corporate brand and a modernized visual identity, Burrelles is launching significantly expanded and enhanced product offerings designed to provide a seamless, simple and personalized connection to media data. In addition to its media monitoring services, in-depth customized reporting, and communication tools, the company will now offer data services, analytical research, and custom reporting through partnerships with industry-leading firms including a premier social media analytics company.
The new offerings include industry reports tracking news flow in specific areas of the economy, the Burrelles AM Headline Briefing, big data analytics, and social media monitoring. Burrelles will maintain this approach throughout its new offerings to ensure the quality and accuracy of service.
Burrelles will showcase its new products and corporate identity at the Public Relations Society of America International Conference in San Diego, CA.
BurrellesLuce is a press clipping, media monitoring, and public relations software that enables users to review general mentions or specific references affecting an organization’s media coverage.
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