Certain Integrates with Adobe, announces certified integration with Adobe to help businesses connect events to results.

San Francisco- Sep 05, 2019; an event automation company- Certain announced its certified integration with Marketo Engage, part of Adobe Marketing Cloud. This collaboration will enable marketers that use Certain and Marketo Engage to seamlessly capture high intent data from event engagement, and take personalized, intelligent action on those insights.

This integration comes on the heels of the recent launch of Marketo Engage ABM Essentials that highlights the growing need for marketers to deliver account-based experiences (ABX) – the combination of customer experience management (CXM) and account-based marketing (ABM) – that both drive business results and build relationships.

This deep level of integration will enable Marketo and Certain to engage customers to;

  • Personalize outreach for campaigns powered through their marketing automation platform
  • Gather, interpret and take immediate action on high intent data from attendee engagement
  • Empower marketers with a single source for tracking and tying event campaign results to business spend

Certain is now an Accelerate partner of LaunchPoint with this integration.  LaunchPoint, by Marketo, is an Adobe company- a best-in-class, robust partner ecosystem that provides partners with full access to Marketo Engage.

About Adobe Marketing Cloud:

Adobe Marketing Cloud is a suite of web analytics and online marketing solution designed for digital marketing professionals that enable users to measure, optimize, personalize, and orchestrate marketing campaigns and digital experiences.

About Infotanks Media:

We have 68,408 Companies who are using Adobe Marketing Cloud with 355,722 Contacts at their premises.

The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.

Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.

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