Baar, Schweiz- Sep 11, 2019: the global Product Experience Platform (PXP) leader- Contentserv, and one of the leading data and analytics consultancy firms in Europe- Parsionate, announce the expansion of their partnership with the development of Parsionate CX GmbH. This strategic partnership between both organizations makes the way for both to offer better support for their customers across Europe by taking advantage of the solutions offered by Contentserv. Michael Kugle will play a key role on Parsionate’s side, with years of successfully leading different initiatives at Contentserv.
Contentserv enables retailers and brand manufacturers to offer their customers relevant, rich, and emotional product experiences with its Product Experience Platform. To effectively integrate and implement the solution, Contentserv consults and works with experienced partners to drive higher customer satisfaction and ultimately expand their customer base. This is the reason that Contentserv invests in a partner-first strategy to create globally scalable structures in order to support new partners in the best possible way. This includes the provision of blueprints for use case scenarios, project implementation, marketing, and sales tools.
Michael Kugler will build the Parsionate CX GmbH Company as a subsidiary of the Parsionate Group that will focus on implementation and consulting of Contentserv projects. Using this as a basis, Parsionate plans to expand its current portfolio with specific sales and marketing processes for retailers and manufacturers from the upper midsize market. The focus will be on customer orientation, product experience, and Omni-channel commerce. The Pardionate group that is already listed with Forrester and Gartner as an important Contentserv consulting partner will hence expand Contentserv support into an essential pillar of its system integration portfolio.
According to Patricia Kastner, President of Contentserv; Parsionate is an experienced system integrator and brings a wide range of best practices in the MDM and PIM environment. This strategic partnership offers excellent opportunities for both sides. We see not just the combined market entry as a win-win situation, but also the opportunity to jointly optimize and develop new tools for project work and business consulting that will benefit our especially all our customers and Contentserv ecosystem. Michael Kugler, with his wealth of deep market understanding and Contentserv experience, will surely be successful. And we are looking forward to continuing our intensive cooperation with him as Contentserv advocate on the partner side.
Contentserv pioneering software empowers brands and retailers to make their product experiences increasingly valuable and engaging, year after year.
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