San Francisco, Mar 17, 2020: Demandbase unveiled new solutions that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies- Site Analytics, Demandbase Data Stream, and Self-Serve Targeting. The sheer volume of information available to marketers is astronomical in today’s data-driven business environment. Extracting the insights needed to tailor campaigns that drive revenue and growth has never been more challenging. These new solutions enable marketers to access data to power website analytics, dashboards, and autonomously launch digital advertising campaigns, providing them with a holistic, ABM-focused understanding of prospects and customers.
According to Gabe Rogol, chief executive officer, Demandbase; B2B marketers are overwhelmed by the sheer volume of data available to us every day. Marketers are constantly frustrated trying to extract the right insights to tailor our campaigns and reach our target audiences, being the control freaks we are. To create tailored campaigns that will drive growth for their organizations, we’re launching new solutions that will empower all of us to take control of data. These new solutions are a reflection of what’s coming next in the world of ABM.
Data Stream powers customized reporting and dashboards in a customer’s preferred analytics tool, designed for easy access to your Demandbase data in one place. To understand their potential customers and where they are on their buying journeys including intent, website engagement, and campaign performance, Data Stream includes all the account-specific data that marketers are looking for. Data Stream is available today.
Site Analytics provides accessibility and an account-based lens to traditional website analytics, empowering B2B marketers to better identify which target accounts are engaging with specific content. Which target accounts are engaging on their site, on what pages specifically, marketers can now better evaluate to then personalize marketing and sales efforts. B2B marketers can also create new audience segments and create content-specific campaigns through Site Analytics, based on the pages that are of the most value to targeted accounts.
With a few simple steps, Self-Serve Targeting allows marketers to easily set up and configure campaigns. Providing more control and flexibility, customers can now create and launch advertising creative and campaigns within the platform. Via an intuitive user interface, Self-Serve Targeting provides more autonomy to set up campaigns and allows for changes to campaigns as needed.
How can we help?
In 2019, Demandbase launched ABM stack evaluator to help marketers match the right ABM technologies to their ABM strategy. 68 Demandbase customers have given them a 4.0/5 rating on G2Crowd. This is the perfect opportunity for those businesses that are trying to double down their effort on competitive dislodgment to acquire the database of Demandbase customers.
If you think that your solution can solve the pain points of Demandbase customers that are looking for alternatives, acquire the database of Demandbase customers that have a clear need and a strong budget for such solutions. Contact us today to get a free sample data of Demandbase customers.
Demandbase customers come from small size businesses, medium-sized businesses, and large enterprises as well. The database of Demandbase customers would be an asset to any of its competitors or partners as it holds a significant market share within the Publisher Ad Server Software, Cross-Channel Advertising Software, Email Tracking Software, and Display Advertising Software categories.
Demandbase customers database includes Mobivity, Xceptor, BrightTALK, Mobivity, WeWork, Domino Data Lab, among many others.
Demandbase is a targeting and personalization platform that allows marketers to customize online advertising to target companies based on attributes and metrics such as industry, revenue, customer status, and purchase history.
About Infotanks Media:
We have 1,809 Companies that are using Demandbase with 9,407 Contacts at their premises. The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.
Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.
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