DiscoverOrg’s customers to effectively measure marketing performance across the entire customer journey can use CaliberMind’s marketing ROI reports, account engagement score, and advanced use of CaliberMind’s new Chain-Based Attribution AI.

Boulder, Colo- Aug 29, 2019: a Sales Intelligence provider- DiscoverOrg, and the leading B2B Customer Data Platform- CaliberMind, announced a strategic go-to-market partnership and product integration that allows mutual customers to improve data quality, eliminate data silos, link known and anonymous activity, and provide a more comprehensive view of buyer journeys.

With this new partnership, CaliberMind’s customers are able to seamlessly enrich their contact and company information via a one-click connector to the DiscoverOrg database with company information including company name, address, description, ticker symbol website URL, phone number, as well as contact information including full name, title, page URL address, reference date, and employee details.

B2B Customer Data Platforms represent emerging and a new category that helps marketers to get closer to the holy grail of 360-degree view of their customers’ behaviors, history, and intent. CaliberMind’s CDP consists of a core database that functions as a prepackaged data lake, management, and advanced data integration capabilities to build unified customer profiles, and deep analytics for marketing reporting and segmentation.

B2B marketing analytics represents a significant segment of the overall B2B marketing and sales information space and is growing as spending shifts from data alone to deeper insights and activation. CDPs are becoming one of the fastest-growing segments within the marketing and sales information landscape.

About DiscoverOrg:

DiscoverOrg is a cloud-based marketing and sales intelligence platform designed for marketing and sales efforts and enables account-based marketing (ABM) to start marketing, selling, or recruiting regularly.

About Infotanks Media:

We have 895 Companies who are using DiscoverOrg with 4,654 Contacts at their premises.

The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.

Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.

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