Today, we will share with you how an e-mail address of the organization on your b2b email list behaves with the best email marketing service and how you can verify an e-mail address on your b2b email list acquired from b2b database providers all by yourself.
mailtester.com is an e-mail verification tool used for validating an e-mail address.
Let’s take an example of an e-mail acquired from a b2b data provider and run it through mailtester.com. Here it shows as a valid E-mail.
Valid E-mails are 100% deliverable as it allows mail server verification when you try to ping the domain and mailbox, you can e-mail them through any e-mail campaign tool and it will get delivered. Such emails, either acquired from b2b email list providers or your own, are considered safe for sending e-mail campaigns and you can use any of the best email marketing service tools for sending your promotional campaigns.
Let’s take an example of “Accept ALL” or “Catch ALL” mail servers, this is a tricky part where organizations configure their servers to ACCEPT ALL/CATCH ALL emails so they can accept all e-mails at first but the company has a spam tool or strong firewall which may bounce the e-mail at a later stage.
There is no e-mail verification software or service yet built that would validate the deliverability of ACCEPT ALL/CATCH ALL e-mail addresses on b2c and b2b email list. Any free or paid e-mail verification service cannot ensure whether your e-mail content will get delivered or bounced on ACCEPT ALL/CATCH ALL e-mail addresses as you need to send an e-mail to verify it’s deliverability.
There are strange cases where we have noticed that ACCEPT ALL/CATCH ALL e-mail addresses accept some and reject other e-mails based on SPAM Score of the content. You cannot use professional e-mail marketing software/service for sending your promotional campaigns to your b2b email list, either acquired from b2b data provider or your own, as they may result in bounces that would affect your service agreement with the provider.
You can subscribe to Hosting providers campaign services or use your own campaign tool for sending content to ACCEPT ALL/CATCH ALL e-mail addresses.
Here is an example of Accept ALL Server:
Now, let’s move onto the Invalid e-mails category which is an incorrect e-mail due to its syntax or the user does not exist on the receiving server. Here is an example:
This means the domain stlukesumc.com is verified but the recipient is either changed its e-mail or is not employed with the company anymore.
InfotanksMedia, being a leading email marketing agency and b2b data provider, runs the verification process of its e-mail addresses through Briteverify an e-mail validation tool that would determine the authenticity of an e-mail address whether it is valid, accept all or invalid e-mail. We only provide Valid and Accept ALL e-mails on our b2b email list and b2b data lists for less bounce e-mail campaigns. Here is the glimpse of a verification report:
Currently, there are no free tools that would execute bulk e-mail verification services; you have to subscribe to paid e-mail verification services for maximizing deliverability on your e-mail campaigns.