Las Vegas- Jan 08, 2020: IBM announced the launch of Advertising Accelerator with Watson. To predict the optimal combination of creative elements to help drive conversion and high engagement or a given audience, it is a first-to-market offering that leverages artificial intelligence (AI).
To create campaigns designed to engage and understand consumers while addressing industry pain points like personalization and targeting, the predictive solution from IBM leverages Watson. To help enhance creative performance, drive faster predictive models, actionable insights, and audience discovery, IBM Advertising Accelerator with Watson makes AI more accessible to the advertiser. The new solution continuously predicts and learns, helping advertisers to better understand the preferences and composition of their audience to inform future media strategies.
According to Jeremy Hlavacek, Head of Revenue, IBM Watson Advertising; ad targeting enables marketers to identify core customers that are usually overserved with messages that might not drive immediate action. Arming clients with IBM Watson to help them better understand and engage their target audience, Advertising Accelerator with Watson aims to address this challenge head-on.
The solution offers capabilities that can help media buyers and brands by enabling hyper-personalized advertising, including;
- Segmentation: To help expand a message to untapped audiences, it discovers new audience segments based on message resonance
- Anticipation: To drive engagement it predicts the creative elements
- Revelation: Extracting insights on the highest and lowest performing experiences, it analyzes each campaign from a creative and audience perspective.
About IBM Watson:
IBM Watson is a suite of Artificial intelligence (AI) tools and applications. It enables users to automate the AI lifecycle, accelerate research and discovery, improve interactions with customers and employees, anticipate and preempt disruptions, scale expertise and learning, detect liabilities, and mitigate risks.
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