To automatically uncover insights needed to drive strategy and growth, Signal Discovery uses unsupervised machine learning. This new feature also gives marketers access to an untapped source of first-party data that has been severely underused up to this point.
Santa Barbara, CA- Oct 01, 2019: an AI-powered call tracking and analytics company- Invoca, unveiled Signal Discovery, the latest extension to its Signal AI conversational analytics suite. Signal Discovery is a first-of-its-kind tool that analyzes businesses’ calls to automatically uncover conversational insights about their high-intent buyers that can be used to drive revenue growth, inform customer acquisition strategy, and improve the buying experience.
Invoca also released new research, “The State of First-Party Data” that includes fresh data from over 500 business to consumer (B2C) marketers about how they’re looking to build one-to-one customer relationships in the post third party data era.
40 million calls are driven by Google ads each month on average, yet conversations have largely remained a black box of information for marketers looking to optimize this revenue channel. This is especially significant for industries like telecommunications, financial services, and insurance where consumers research online, but pick up the phone when they’re further along in the purchase process. Signal Discovery gives marketers an unprecedented view into first-party conversation data from high-intent consumers, like promotion inquiries or a specific product that they can analyze and take action on, like retargeting a consumer who called and indicated they were close to purchasing but didn’t buy.
Marketers can quickly gain new insights from tens of thousands of conversations and take action on them in real-time with Signal Discovery. This new level of insight not only serves to validate their current assumptions about caller behavior, but it also uncovers conversation behaviors and patterns that they didn’t know existed. Marketers can take these deep insights to boost conversion rates, drive more revenue-generating calls, and optimize the buying experience.
Key benefits include:
- Proactive insights
- Customer journey focused
- Digitally actionable
- Centered on the buying experience
Invoca is a SaaS platform designed to provide marketers with automation tools and data analytics for inbound calls that enable users to understand who is calling, why customers are calling, and what is being said in the conversations.
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