Spanning both Oracle’s premium and standard audiences, the offering that includes exclusive data segments not available elsewhere.
San Francisco- Nov 15, 2019: Kenshoo announces Kenshoo Audience Manager integrates with Oracle Data Cloud’s third-party audiences, enabling social marketers using Kenshoo to improve the results of social advertising campaigns and include these highly segmented groups into their own audience-centric efforts.
It remains a major priority and growing expense for marketers, although third-party audience data capabilities have been significantly reduced by publishers in recent months. More than 18% of CMOs worldwide reported not having enough third-party data, and more than 23% said they did not have enough direct customer data (November 2018). Still, U.S. spending on third-party audience data increased by 18% from 2017 to 2018 to nearly $12 billion (December 2018).
According to Jenn Bow, Vice President, Platform Partnerships, for Oracle Data Cloud; through Kenshoo, advertisers can use our third-party audiences to increase relevance for groups of individuals based on past purchases, income, credit information, and many other factors. Our premium audiences go even further to segment groups based on, for example, their job titles, whether or not they’ve viewed a specific television ad or the industry in which they work.
Third-party data available in Kenshoo Audience Manager is gathered in a manner that strictly protects personally identifiable information and can be used to drive business goals in combination with second- and first-party data sources. Kenshoo offers one of the most advanced audience-centric approaches, using Oracle’s Third-Party Audiences, to advertising currently available in social media. Oracle’s standard audience segments are based on variables including consumer technology use, buyer profiles, philanthropy, politics, hobbies and interests, seasonality, travel, proximity, and more. Premium audiences can be created based on CPG or business-to-business purchasing data, as well as information and data from top transaction data providers.
According to John Dobrowolski, GM, Social, for Kenshoo; Kenshoo Audience Manager provides marketers with the ability to serve the right customers with useful and relevant advertising across social media platforms. We empower advertisers to choose from the highest quality third-party data, implement it with integrity, and constantly improve customer engagement.
About Oracle Data Cloud:
Oracle Data Cloud is a cloud-based data management platform designed for marketing professionals, publishers, and advertisers that enables users to aggregate and analyze consumer data across channels and devices to create cross-channel consumer understanding, customer and online behavior, as well as to measure and optimize future campaigns.
Kenshoo is a search engine marketing (SEM) technology platform that allows users to manage, automate and optimize marketing campaigns.
About Infotanks Media:
We have 94 Companies who are using Oracle Data Cloud with 489 Contacts and we have 4,410 Companies who are using Kenshoo with 22,932 Contacts at their premises.
The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.
Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.
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