New York, NY- Mar 18, 2020: LiveIntent announced new data on the increasing use of email newsletters. With more people working from home in the wake of Covid-19, LiveIntent’s platform has seen a 5% increase in email opens as people begin to spend even more time on email.

According to Kerel Cooper, SVP Global Marketing at LiveIntent; email engagement is likely to increase as people are social distancing and beginning to heed the governmental warning about isolating themselves. Why? Because as opposed to untrustworthy user-generated content that proliferates on social media, email newsletters represent a 1:1 relationship with a trusted news source.

Other findings include:

  • Interestingly, newsletters in the ‘shopping’ category have been performing well. Brands are trying to push more performance out of the email channel with stores announcing their closures- traditionally a brand’s top performer. As consumers are looking to the trusted email channel as a place for commerce during a time when their in real life shopping experiences are disrupted, Ads within the shopping newsletter category have performed particularly well.
  • Newsletters themed ‘Arts & Entertainment’ and ‘Style & Fashion’ newsletters are performing the best over the past week compared to the previous week.

How can we help?                                                         

In 2019, with rising costs for marketers on Facebook, LineIntent sees a surge. 12 LiveIntent customers have given them a 3.7/5 rating on G2Crowd. This is the perfect opportunity for those businesses that are trying to double down their effort on competitive dislodgment to acquire the database of LiveIntent customers.

If you think that your solution can solve the pain points of LiveIntent customers that are looking for alternatives, acquire the database of LiveIntent customers that have a clear need and a strong budget for such solutions. Contact us today to get a free sample data of LiveIntent customers.

LiveIntent customers come from small size businesses, medium-sized businesses, and large enterprises as well. The database of LiveIntent customers would be an asset to any of its competitors or partners as it holds a significant market share within the Digital Advertising Software category.

LiveIntent customers database includes The Grommet, Blavity, LivePerson, The Daily Voice, Observer Media, among many others.

About LiveIntent:

LiveIntent is an email ad monetization and marketing platform that enables users to personalize and optimize multiple marketing offers in real-time (through first and third-party emails), transform email newsletters into an advertising revenue stream, and generate a customer graph based on website interactions, location, device, time, and demographics.

About Infotanks Media:

We have 272 Companies that are using LiveIntent with 1,414 Contacts at their premises. The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.

Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.

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