Medallia Experience Cloud and the Medallia’s SaaS platform lead the market in the understanding and management of experience for customers.
San Francisco, California, June 3, 2019— Medallia, Inc, announced today it has signed a definitive agreement to acquire Cooladata that is a next generation cloud-based behavioral analytics platform. Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to predict and derive customer sentiment by leveraging its proprietary artificial intelligence engine and big data platform that enables companies to pinpoint opportunities to improve profitability and grow revenue.
According to Krish Mantripragada, Chief Product Officer of Medallia, we have partnered with Cooladata for a year and absolutely love their technology and team. And with our new acquisition of Cooladata, enables us to offer both a more complete view of the analytics and the customer journey to better understand the underlying motivations required to make smarter decisions on how to grow customer loyalty and improve experiences.
According to Guy Greenberg, CEO of Cooladata, we could not be more excited to be joining Medallia. We created Cooladata to enable companies to gain a complete view into in-depth analysis and customer behavior of the customer journey, and Medallia will help us accelerate that vision.
Medallia is an Experience Management platform and Medallia Experience Cloud, the Medallia’s SaaS platform leads the market in the management and understanding of experience for customers, employees, and citizens. And it captures experience signals built on digital, daily journeys in person, and IoT interactions and applies proprietary AI technology to show predictive and personalized insights that can drive action with tremendous business results. And by using Medallia Experience Cloud, now customers can create in-the-moment cross-sell and up-sell opportunities, turn detractors into promoters and buyers, and reduce churn providing potent and clear on their investment.
Medallia provides Enterprise Feedback Management and Customer Experience Management solution that enables users to capture and analyze the real-time voice of the customer (VoC) feedback from web, mobile, social, and contact center channels.
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