Built on OpenText OT2, Core Experience Insights is a SaaS application that tracks data from diverse sources, providing historical and current visualizations across channels throughout the customer lifecycle.

Waterloo, ON- Oct 18, 2019: OpenText launched OpenText Core Experience Insights, which is being premiered at Forrester CX SF 2019, October 17-18, 2019, in San Francisco. Core Experience Insights can integrate data from other systems: web content management, customer communication management and call center management. OpenText Explore with the Voice of Customer application can also provide a 360-degree view of the customer that includes sentiment analysis of customer feedback collected across all channels.

According to Patricia Nagle, Chief Marketing Officer, OpenText; insight-driven, modern marketing requires visibility into campaign performance across the customer journey. Customer satisfaction and behavior are driven by a complex set of interactions, so smart marketing decisions require truly Omni-channel insights. We built Core Experience Insights to give market leaders visibility into their customers’ experiences from the fist click to the final purchase decision.

With Analytics and AI, Core Experience Insights reveals content and campaigns that are working best and elevates performance issues early to allow for correction and calibration. Marketers can intelligently optimize customer journeys to improve revenue generation and customer experience.

About OpenText:

OpenText is Enterprise Information Management (EIM), designed for government agencies, large companies, and professional service firms that enables users to secure information across a diverse landscape of departments, legacy systems, corporate and regulatory policies, business content, and unstructured big data.

About Infotanks Media:

We have 7,065 Companies who are using OpenText with 36,738 Contacts at their premises.

The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.

Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.

Can OpenText data help your Sales and Marketing?


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