To democratize access and overcome adoption hurdles access to AI, Salesforce has created Einstein’s Guide to AI Use Cases — an interactive website with 50+ examples that helps anyone interested in bringing AI to his or her business by identifying their perfect use case.
Oct 04, 2019: Whether it’s a startup or a large corporation, Artificial Intelligence (AI) has the potential to increase employee productivity. It can make employees more efficient, focused, and productive. Example, AI can help sales personnel see a prioritized list of leads that are most likely to convert so that he can focus his time on conversions.
84% of enterprise executives believe AI will help them create a competitive advantage, but only 38% of those same companies have an AI strategy. That’s because implementing, building, and adopting AI is difficult.
Salesforce created Einstein’s Guide to AI Use Cases — an interactive website with 50+ examples that helps anyone interested in bringing AI to his or her business by identifying their perfect use case in order to overcome the adoption hurdles and democratize access to AI.
The AI Use Case
The following are examples of AI use case;
- Deflecting routine customer service questions with chatbots
- Predicting the likelihood of a lead converting to a sale
- Recommending products to customers similar to ones they’ve already viewed or purchased
A step-by-step process for picking an AI use case can be availed with Einstein’s Guide to AI Use Cases, which is relevant to the problems being faced by an enterprise.
It is usually framed around the following key questions:
- Which KPIs matter most to your business?
- What other companies have seen success with that use case?
- Which group best represents your department?
- Which use cases positively affect those KPIs?
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice, and blockchain—to create a 360° view of their customers.
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