Salesforce newly built CMS will help empower teams, to create content, from novices to experts, and deliver it to any channel – all connected to customer data.
Nov 08, 2019: Salesforce has announced the launch of a hybrid CMS- Salesforce Content Management System (CMS), designed to help its users easily create and deliver content to any device or channel. Organizations are working to create, deliver, and personalize content, in today’s world, to their customers at every touchpoint. But the problem lies with traditional content management systems. Legacy CMS’ is designed for a single touchpoint, not an Omni-channel, ever-evolving, customer journey.
According to Adi Kuruganti, GM, Salesforce Community Cloud and SVP, Products B2B Commerce; we’re omnichannel people. Every morning as I take the train to work, I scroll through email and Instagram. And I end up visiting an e-commerce site or a blog, more often than not. I’m a fan when this experience is seamless. But, I get frustrated, if the email and site are inconsistent, and I’m not alone.
Consistent Experiences for Customers:
Users can empower business users, with Salesforce CMS, who create content faster than ever. Any user can create, manage, and deliver content with Salesforce CMS. You can create custom types or choose a content type, and quickly draft the content in the app; no technical expertise is required Translation and multi-language support help you scale, and permissions help you collaborate while maintaining brand standards. Content creators can also develop content collections, which are like playlists of content that can be added to different experiences.
Delivering Content across Touchpoints:
Your teams can create content in a central location, and syndicate it to any digital touchpoint, as Salesforce CMS is a hybrid CMS, whether it’s an experience powered by Salesforce or another system. Your users can choose from two of their “what-you-see-is-what-you-get” (WYSIWYG) tools — Commerce Page Designer and Experience Builder if you want to add content to an experience built with Salesforce. If your design and development teams want to build the experience with code, both of these tools are perfect as they are developer-friendly.
You can use their headless APIs to deliver content smoothly if you want to deliver content onto an experience, third-party site, or mobile app.
Turning Data into Content:
When customers visit your digital properties, the content they see needs to be customer-centric and personalized. Every piece of content should address customer needs, pains, questions, and desires. Teams can kick off the content creation process informed by customer data, instead of creating content blindly.
Additionally, the Salesforce CMS lets you turn your data into content. This gives you the ability to take a CRM record and translate the columns and rows into visual, rich content, like a tile menu, banner, or engaging promotional CTA.
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice, and blockchain—to create a 360° view of their customers.
About Infotanks Media:
We have 60,000 Companies who are using Salesforce with 312,000 Contacts at their premises.
The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.
Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.
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