San Francisco, CA- Dec 06, 2019: Samba TV announced that to measure viewability and invalid traffic across its CTV (Connected TV) impressions it has expanded its integration with Moat by Oracle Data Cloud.
According to Marc Bourget, SVP and Head of Audience Products, Samba TV; Samba’s CTV advertising is an essential solution for our clients and a key growth driver for our industry, with more than four billion available impressions for brands every month, and 100 percent of them are measurable and addressable. Across CTV and digital devices, what’s unique about Samba’s Audience products is that every impression can be connected with a business outcome. To demonstrate that not only whether our CTV ads are viewable, but how Samba’s measurement and targeting capabilities help these ads perform better than other solutions in the market, this Moat integration helps us.
According to Mark Kopera, Head of Product for Moat at Oracle Data Cloud; advertisers need consistent, accurate measurement of IVT, viewability, and consumer attention across all channels in an increasingly fragmented media universe. Moat gives advertisers transparency, and Samba helps advertisers reach their targets in this new era of content consumption needed to optimize and measure campaign impact and effectiveness.
Giving advertising clients access to real-time TV spot analytics, TV viewership data, and identity resolution against first-party data for activation and attribution, Samba has assembled the industry’s leading connected TV advertising and technology stack. Across more than a dozen CTV platforms, Samba’s CTV business gives advertisers access to advertising inventory and premium content, ensuring that they reach high quality audiences, no matter how or where those audiences watch TV content.
Moat is a cloud-based, cross-platform analytics solution designed for marketers and publishers that enable them to measure, visualize and enhance the impact of advertising in real-time, optimize mobile viewability with mobile pre-bid data and identify email alerts on invalid forms of ad traffic.
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We have 516 Companies who are using Moat with 2,683 Contacts at their premises. The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.
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