Nov 20, 2019: TapClicks announced its integration with the Adobe Experience Cloud to enhance its Omnichannel data analytics and campaign performance.
With this integration, marketers will be able to blend data from the hundreds of additional integrations provided by TapClicks with performance data from the Adobe Experience Cloud to create a holistic view of performance across the Omnichannel spectrum. Additionally, Adobe Experience Cloud users will now have access to the data from Adobe Experience Cloud solutions, and the TapClicks Marketing Operations Platform directly through the Adobe Exchange will now be accessible directly through the TapClicks Marketplace.
According to Noah Jacobson, SVP of Corporate Development and Strategy, TapClicks; integrating TapClicks into the Adobe Experience Cloud and vice versa is a boon for marketers on both platforms. TapClicks reporting and visualization, ease of use for analysis, with the added benefit of our workflow and orders capabilities, offers real-time access to sophisticated campaign intelligence and is unparalleled. Adding Adobe’s solutions into our data streams extends the value delivered by TapClicks by combining Adobe’s best of breed marketing solutions with our simplicity of analysis to create real insights into Omnichannel performance.
Adobe and TapClicks are simplifying Omni- and multi-channel data analysis, aggregation, and reporting by providing access to each other’s solutions directly through their respective platforms. This, in turn, makes campaign management more effective and easier with a suite of solutions that deliver actionable intelligence to optimize channel mix, enhance strategic decision making, and maximize return on investment.
According to Peter Platt, President, Accountable Digital, a Rochester, a digital marketing company that relies on Adobe Experience Cloud and TapClicks to drive campaign success; the ability to pull data from Adobe Experience Cloud solutions directly through the TapClicks platform and blend it with data from all of our other channels has led to measurable improvements in overall campaign performance and engagement. Many of the intelligence and analytics solutions out there are not easy to use or efficient enough to move at the speed that agencies like ours require.
Through the TapClicks MarketPlace, users have access to API-based, instant-on, near-real-time data unification capabilities that integrate data from hundreds of native sources that now include the Adobe Experience Cloud in addition to the most popular marketing and advertising solutions used in the industry today.
TapClicks a global leader in marketing technology for agencies, media companies, brands, and franchises.
About Adobe Marketing Cloud:
Adobe Marketing Cloud (AMC) is a suite of integrated online marketing and web analytics solutions designed for digital marketing professionals that enable users to measure, personalize, optimize, and orchestrate marketing campaigns and digital experiences.
About Infotanks Media:
We have 66,781 Companies who are using Adobe Marketing Cloud with 347261 Contacts and we have 69 Companies who are using TapClicks with 359 Contacts at their premises.
The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.
Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.
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