Atlanta – May 7, 2019– Terminus, a leading provider of account-based marketing (ABM) platform, announced its new integration into Salesforce platform. With this integration, customers will be able to bring their contact, account, and campaign data into the Terminus account hub where the data can easily be unified with third-party signal and intent data and then it can be analyzed to segment and identify their accounts having most opportunities. The insights of Terminus account and opportunity are delivered natively on the account record in Salesforce Lightning and then combined with the insight on engagement from Salesforce Pardot. Finally, this provides the sales, marketing, and customer success teams the complete visibility into how accounts are interacting across all touch paints.
According to Eric Spett, CEO of Terminus, Today’s sales and marketing organizations are challenged join different data sets together across customer’s lifecycle to ensure focus on their best prospects and customers. As Terminus customers run account-based initiatives for customer acquisition as well as expansion programs, the account experience across sales, marketing, and customer success teams must be aligned and consistent. Visualizing interaction and engagement at the account level in the ecosystem where teams operate is very important to ensure that this happens and Terminus is excited to deepen their partnership and integration with Salesforce to bring more value to customers.
According to Liam Doyle, SVP Product Management, Salesforce Pardot, Salesforce enables sales and marketing teams to be more effective by providing a canonical view of every account relationship. And they are very excited to see how Terminus extends this view with even deeper insights across touch-points. This will enable sales and marketing teams to engage with their prospects and customers with even more relevancy throughout the customer journey.
With this launch of the Terminus account-based platform, now customers can increase the benefit of the Salesforce Lightning platform and Pardot by the following;
- Better measurement and monitoring how both sales and marketing channels are driving the account engagement, tune marketing, and sales outreach to drive revenue and improve customer experience, and attribute activity to the business outcomes.
- More easily integrate Salesforce data at the contact, lead, account, and campaign level into the Terminus account hub where it can be easily combined with the additional account-level firmographic, intent, and anonymous digital signals like ad engagement or website engagement.
- Extend the engagement view across several marketing touch points, from website and email activity in Salesforce Pardot, through to the paid digital advertising and open web.
- Provide opportunity and account insights as a native experience in Salesforce enabling teams to more easily understand and visualize interactions as they happen across anonymous and known influencers and aggregated in the account record and trended over a period of time.
According to Kristin Christensen, chief marketing officer at Hexagon, account-based marketing with the partnership with Terminus has turned into highly strategic, a go-to-market pillar for creating stronger sales and marketing alignment to better acquire and serve our customers. And the ability to bring actionable insights into Salesforce experience has enabled Hexagon to better understand account engagement and prioritize efforts tailored to prospects and customers’ needs.
Founded in 2014, Terminus is the leader of the account-based movement. Terminus helps their customers transform B2B marketing by focusing on sales and marketing resources on the best-fit, most likely to buy segments of their addressable market.
Salesforce is a cloud-based customer relationship management (CRM) platform for supercharging every part of your company that interacts with customers — including marketing, sales, commerce, service, and more.
About Infotanks Media:
We have 34 Companies who are using Terminus with 204 Contacts at their premises. And we have 55,659 Companies who are using Salesforce CRM with 333,955 Contacts at their premises. The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee size, Revenue size, and Website address.
Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.
Can Terminus and Salesforce Data Help Your Sales and Marketing?