Have you ever wondered why your email campaigns are going to spam box instead of the inbox?
This is one of the most common problems faced by marketing professionals. Although there are many reasons for any email to land in a spam folder, we are going to discuss the 5 most important reasons and solution for the same.
Bad E-mail List:
Email always has been and is still one of the best channels to reach your audience. In fact, customer acquisition via email marketing has increased by 400% in the last four years.
Bad emails won’t just stall your marketing efforts; they’ll actually undermine your business and reputation. When you don’t clean your emails regularly to make sure everyone in your list has a valid email address, then you can expect your domain and IP have high chances of getting blacklisted as SPAM as too many undelivered emails would affect the reputation severely.
Once your domain or IP is blacklisted, any email you send to your subscriber would reach directly to their SPAM. There would never see your email thus affecting your email campaign metrics with a lot of Not Read emails.
It’s best that you keep monitoring the reputation of your domain and IP through MxToolbox and Barracuda Central.
Check your domain reputation through MxToolbox:
You can check your domain reputation through MxToolbox as it would run your domain over 100 email blacklist checks.
Here is how you can do it:
Open MXToolbox and choose Blacklists tab.
Type your domain name in the search box.
Insert your server IP or domain and then click “Blacklist Check” button.
Get the results.
After you hit the button, you will get the results with the possible reasons for being listed into a particular blacklist.
In case the domain is blacklisted, you can send a request to remove it from the blacklist; it completely depends upon the spam detecting organization whether they would agree to remove your domain or not. It’s best to safeguard your domain reputation at all times.
Check Your IP Reputation:
An IP represents the sending environment, typically a shared IP or a dedicated IP owned by your email service provider assigned to their users. Knowing the reputation of your IP will provide you insights into the reputation of your ESP, which directly affects connection-level blocks and sending delays. In simple words, a poor IP reputation means more bounces and slower email delivery.
Your email ISP provider can even block your email campaigns if the health of your contacts is quite poor.
If you don’t want any such hassle’s then its best to update your CRM regularly or Infotanks Media can do it for you with 90% plus email deliverability guarantee.
If you don’t want any such hassle’s then its best to update your CRM regularly or InfotankIf you don’t want any such hassle’s then its best to update your CRM regularly or Infotanks Media can do it for you with 90% plus email deliverability guarantee.
Non Existent Contacts:
The contacts who have changed their job but their company has decided to keep their email address active, in such scenario the email would be active but the contact is no longer with the company. This is the most common problem with email list where you cannot identify whether the contact is still employed with the company or not.
The best process is to check the LinkedIn profile of such contacts to ensure whether they are with the same organization or moved on to another organization.
Email List Segmentation:
It’s a common marketing term that simply means, dividing subscribers into specific groups based on information like Job title, Company, Industry, interests, Geography, Demographics, their preferences on products or services, etc.
To learn more about it, please visit our blog “Email Marketing List Segmentation for Best Results”.
Spam Words in the Email Copy:
-Sending the right content to the right people.
What is the right content? Any content that conveys your message to the recipient is the right content, provided that it should not be flagged by spam triggers.
So, even before you start writing an email copy, you should keep in mind that you are not allowed to use any spam words. If you MUST have to use any spam words than at least use a synonym for that spam word or the best way is to include it in a graphics like an image, video, GIFs, etc.
Now that you have understood to avoid the use of spam words in your email copy, you can now start to write the right content. When you are writing your email copy, ensure the following elements in your email copy;
- Good subject line.
- Personalize your emails.
- Emails should be clear first and catchy second.
- Keep your subject line relevant to your email copy.
- Write your email copy in the second person.
- Highlight the benefits rather than the features of your offering.
- Keep it short.
- Never spam