Finding an email marketing service provider that can fulfill your every requirement and needs isn’t that hard if you are looking in the right place. For most of the companies, an email marketing service provider is one of the very first tools in their tech stack. Email marketing is an instant method to effectively engage with your prospects, leads, and customer and efficiently nurture them into loyal customers and brand advocates. Based on the studies from the industry leaders, email marketing has an ROI of up to 4400%.

And as email service providers (ESPs) continue to grow, more useful features like automation, A/B testing, and personalization among many others have made these tools even more productive and valuable to marketers that are trying to create engagement with an increasingly fragmented audience. Meanwhile, email service providers are almost the same in terms of pricing and features. This includes free trials, a plethora of free email templates, campaign scheduling, A/B testing, personalization, segmentation, social media integration, analytics, reports, etc.

Now, in 2019, email marketing has become more essential than ever before. Currently, there are more than 403 email service providers as of May 2019, but with so many options to choose from, where should you start? How can you differentiate one from another? And which tool fulfills your company’s unique needs?

To help you choose the best email service provider for your company, we have made a list of the top 10 email service provider available on the market today.

1. SendGrid

SendGrid has great infrastructure as an email service provider that aims to improve marketing campaigns as well as the transactional email delivery and is highly suitable for large, medium, and small organizations. SendGrid can easily be integrated with any cloud-based email infrastructure for sending high content emails for marketing, promotion, transaction, and other necessary purposes. And with SendGrid’s latest acquisition of Twillio that powers business communications enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software, SendGrid has further increased their capability and features available to their customers.

Key Features:

  • Responsive
  • Dedicated IP
  • Segmentation and Personalization
  • Real-time analytics
  • Live chat, email, and phone support

SendGrid offers three packages namely, email API, marketing campaigns, and email API + marketing campaigns. And under each package, they offer 4 flexible plans to choose from namely free, essential, pro, and premier. Their pricing option is very flexible and they have plans suitable for everyone’s budget.

Essential plan:

  • Up to 2000 subscribers with 40,000 emails send: $14.95 per month
  • Up to 10,000 subscribers with 40,000 email sends: $24.95 per month
  • Up to 50,000 subscribers with 40,000 email sends: $64.95 per month
  • Up to 100,000 subscribers with 40,000 email sends: $114.95 per month

Pro plan:

  • Up to 2000 subscribers with 40,000 emails send: $79.95 per month
  • Up to 10,000 subscribers with 40,000 email sends: $89.95 per month
  • Up to 50,000 subscribers with 40,000 email sends: $129.95 per month
  • Up to 100,000 subscribers with 40,000 email sends: $179.95 per month

Premier plan:

Contact sales to get the pricing details.

2. ConstantCoctact

ConstantContact offers one of the best email marketing services for small businesses. Founded in 1995, ConstantContact offers its users with multiple integrations and customization options and their email automation software comes with a 60-day free trial. ConstantContact is very simple and user-friendly. ConstantContact has advanced features and comes loaded with several templates and their best feature is drag and drop editor. They continue to increase their offerings and grow into new spaces that other ESPs aren’t offering.

They offer plenty of useful guides and services that are very helpful for those who don’t have any prior email marketing experience. Plus, they offer access to live chat, email, and phone support.

Key Features:

  • Automation, segmentation, and personalization
  • Drag and drop
  • eCommerce email marketing
  • Contact management
  • Result tracking in real-time
  • Dynamic sign-up forms and Templates

Pricing:

ConstantContact offers two flexible plans to choose from and offers a free 60-day trial. Each of these plans breaks down into pricing levels based upon the number of contacts.

Email Plan:

  • Up to 500 subscribers: $20 per month
  • From 501 to 2,500 subscribers: $45 per month
  • From 2,501 to 5,000 subscribers: $65 per month
  • From 5,001 to 10,000 subscribers: $95 per month

Email Plus Plan:

  • Up to 500 subscribers: $45 per month
  • From 501 to 2,500 subscribers: $70 per month
  • From 2,501 to 5,000 subscribers: $95 per month

3. MailChimp

MailChimp is constantly evolving and has recently added landing pages and various ads tools to its platform. They have millions of customers in more than 175 countries and use the data they collect from their customers to offer actionable insights to improve email campaign strategy.

MailChimp offers more than 300 integrations that help you to match their tool to your unique business. MailChimp also offers many advanced email marketing features as well, like A/B testing, contact segmenting, service and app integrations, auto-responders, time-zone based sending,  and many more. They even offer social media integration as well. Their template selection is decently sized, and they’re quite easy to customize.

Key Features:

  • Ready to use email templates and email designs
  • Product recommendations
  • Merge tags and advanced segmentation
  • Track opt-in source for each subscriber
  • Distribution by time-zone and comparative data report
  • Campaign sharing on social media
  • Tag subscribers and track behavior with UTM codes
  • Create automated sales funnels

Pricing:

MailChimp offers a free trial with a contact limit of 2,000 subscribers.

Free plan:

It’s free forever

  • Can send up to 12,000 emails per month to a list of up to 2,000 subscribers

Grow plan:

Plans start at $10 per month

  • Up to 5,000 subscribers: $50 per month
  • 5,001 to 10,000 subscribers: $75 per month
  • 10,001 to 25,000 subscribers: $150 per month
  • 25,001 to 52,000 subscribers: $250 per month

Pro plan:

Plans start at $199 per month

  • Up to 5,000 subscribers: $50 per month
  • 5,001 to 10,000 subscribers: $75 per month

4. CampaignMonitor

CamapignMonitor offers powerful and personalized email marketing tool that is simple and quite easy to use. Personalization is the key for campaign monitor, they use data to inform your list segmentation, and increase personalized content to improve your engagement with your subscribers. The drag-and-drop email editor is intuitive, and their analytics makes it very simple to create targeted segments of your customers and optimize your email strategy.

CampaignMonitor is a great email marketing tool that offers an extensive resource library. Their email marketing tool guarantees inbox delivery, is user-friendly, and is one of the best solution for fast-growing companies.

Key Features:

  • Easily create personalized customer journeys.
  • Segmentation and personalization
  • Signup forms and email templates
  • Analytics, apps, and integrations
  • Transactional email
  • Offers 24/7 award-winning support

Pricing:

CampaignMonitor ffers a free trial.

Basic plan:

  • Up to 5,000 subscribers: $49 per month
  • 5,001 to 10,000 subscribers: $89 per month
  • 10,001 to 25,000 subscribers: $199 per month
  • 25,001 to 50,000 subscribers: $299 per month

Unlimited plan:

  • Up to 5,000 subscribers: $99 per month
  • 5,001 to 10,000 subscribers: $149 per month
  • 10,001 to 25,000 subscribers: $399 per month
  • 25,001 to 50,000 subscribers: $699 per month

Premier plan:

  • Up to 5,000 subscribers: $149 per month
  • 5,001 to 10,000 subscribers: $249 per month
  • 10,001 to 25,000 subscribers: $499 per month
  • 25,001 to 50,000 subscribers: $989 per month

5. SendInBlue

SendinBlue is an all-in-one, simple yet powerful email marketing tool that enables everyone to manage marketing campaigns, transactional emails, and promotional emails with ease. SendinBlue also offers forms tool that lets to collect new leads which can be segmented into specific lists and can easily be entered into nurturing email campaigns.

SendInBlue was originally created for the purpose of sending transaction-based emails, over the years they have added both email marketing campaigns and SMS campaigns into their email marketing tool. SendinBlue also offers a workflow library that provides access to a number of pre-made automation campaigns tailored to specific goals. SebdInBlue is better suited for companies or professionals that send a lot of emails as their pricing is only based on the email sends and not the size of the contact list.

Key feature:

  • HTML editor, custom forms, and Heat map
  • Personalization and custom contact fields
  • Automation and real-time statistics
  • Advanced open & click-through reports

Pricing:

Offers a free trial

Free plan:

  • Can send up to 300 emails per day
  • Unlimited number of contacts

Lite plan: $25 per month

  • Can send up to 40,000 emails per month
  • No limit on the number of daily email sends
  • Unlimited number of contacts

Essential plan: $39 per month

  • Can send up to 60,000 emails per month
  • No daily email sending limit
  • Unlimited number of contacts

Premium plan: $66 per month to $173 per month

  • Can send up to 120,000 or 350,000 emails per month
  • No daily email sending limit
  • Unlimited number of contacts
  • Access to advanced automation features

Enterprise plan:

Contact sales for pricing quote.

 6. AWeber

AWeber is a highly popular email marketing tool that has been around for more than 18 years and may have even invented the email autoresponder itself that has been built specifically for small businesses and entrepreneurs. Their goal is very simple that is to make it easy for people just getting started with email marketing to create a professional email, segment their contacts, and start to nurture their leads. The features are pretty much what you’d expect from a standard email marketing tool.

AWeber offers access to a plethora of pre-designed templates, drag and drop email builder and a lot of integrations to be plugged into the rest of your marketing stack. AWeber’s deliverability team monitors their servers around the clock to ensure your email campaign consistently reaches your customers’ inboxes, and as a result, customers have praised AWeber for its better deliverability capability. AWeber also offers to easily and quickly create email signup forms to embed in your website.

Key features:

  • Drag and Drop Editor
  • HTML Templates and Sign Up Forms
  • Email Automation
  • A/B Testing and Tagging
  • RSS-to-Email
  • Integrations and API
  • Segmentation and Personalization
  • Custom Template Design and Landing Pages
  • Autoresponders and Email Analytics

Pricing:

AWeber offers a 30-day free trial.

  • Up to 500 subscribers: $19 per month
  • 501 to 2,500 subscribers: $29 per month
  • 2,501 to 5,000 subscribers: $49 per month
  • 5,001 to 10,000 subscribers: $69 per month
  • 10,001 to 25,000 subscribers: $149 per month
  • More than 25,000 subscribers: Contact sales to a pricing quote

7. GetResponse

GetResponse is much more than just an email marketing tool. It comes with CRM, landing page builder, marketing automation solution and webinar solution that offers more than 20 different languages to choose from.

They offer more than 500 templates, and 1,000 free images to help you to create attractive emails. GetResponse drip campaign tool is managed by a calendar like interface, enabling you to see exactly when you will be reaching out to your leads.

GetResponse offers intuitive drag and drop builder. It also offers some unique features like creating landing pages and hosting webinars. They are not super useful on their own, but together with email marketing, they can help you grow your email list.

Key Features:

  • Drag-and-drop and HTML code editor
  • Personalization and segmentation
  • Analytics and autoresponders
  • Perfect Timing and A/B testing
  • Real-time activity tracking

Pricing:

GetResponse does not offer any free plan.

Basic plan:

  • Up to 5,000 subscribers: 35 Euro per month
  • 5,001 to 10,000 subscribers: 49 Euro per month
  • 10,001 to 25,000 subscribers: 110 Euro per month
  • 25,001 to 50,000 subscribers: 190 Euro per month

Essential plan:

  • Up to 5,000 subscribers: 59 Euro per month
  • 5,001 to 10,000 subscribers: 75 Euro per month
  • 10,001 to 25,000 subscribers: 135 Euro per month
  • 25,001 to 50,000 subscribers: 229 Euro per month

Professional plan:

  • Up to 5,000 subscribers: 109 Euro per month
  • 5,001 to 10,000 subscribers: 125 Euro per month
  • 10,001 to 25,000 subscribers: 195 Euro per month
  • 25,001 to 50,000 subscribers: 280 Euro per month

Enterprise plan:

  • This plan is priced at 1,119 Euro and includes all the features

8. Drip

Drip email marketing tool is a relatively new addition to the ESP list, and their core demographic is marketers, bloggers, and e-commerce store owners. Drip email marketing tool is not only beginner-friendly, but its smart marketing automation tools really outshine the other tools currently available in the market. And for e-commerce store owners and those who sell several digital products, Drip email marketing tools is the best choice.

You can easily develop a deep understanding of your customer’s intent and their buying behavior, along with the capability to track critical metrics. Example; being an e-commerce store owner, you will be able to easily create messages that are based on metrics like, visitors who abandoned their cart, returning visitors vs new visitors, and visitors who clicked on an email link vs those who didn’t.

Drip email marketing tool also offers integrations for WooCommerce, WordPress, and the capability to send follow up text messages, Facebook ad integration, and more.

Key features:

  • Workflow builder and process automation
  • Subscriber tagging and lead scoring
  • Drip campaigns, email blasts, and one-off emails
  • A/B testing, performance tracking, and reports
  • Integrations, subscriber list management, and templates

Pricing:

Drip offers a forever free trial, and also offers a free two-week trial for Basic and Pro plans.

Basic plan: $49 per month

  • Up to 2,500 subscribers
  • Unlimited email sends
  • 24/7 Chat and email support

Pro plan: $99 per month

  • Up to 5,000 subscribers
  • Unlimited email sends
  • 24/7 Chat and email support

Enterprise plan: Contact sales to get a pricing quote

  • Anything beyond 5,000 subscribers
  • 24/7 Chat and email support

9. ActiveCampaign

ActiveCampaign is basically a marketing automation platform that provides CRM service, and live chat service along with their email marketing tool. And if you’re trying to build logic-based funnels you’ll be hard-pressed to find a better tool than ActiveCampaign.

Most of your automation in ActiveCampaign are created using if/then logic that corresponds to subscriber behavior. It offers to streamline your marketing efforts in the following way;

  • Subscriber segmentation based on behavior, actions, location, and social data.
  • Reach subscribers on the go with SMS integration.
  • Contact and lead scoring, so you know who to prioritize.

As ActiveCampaign more like an all-in-one marketing platform, there are several features and tools available that may be overwhelming to master at once. Thankfully, there are many useful guides that help to get the most out of ActiveCampaign platform. And, offers reliable support via email and live chat.

It also offers the capability to serve up dynamic content within your emails to send one email and offer a different experience to your contacts based their segmentation. ActiveCampaign offers its customers the privilege to enjoy several advanced features that are preloaded with free templates, autoresponder, free image hosting, and many more.

With ActiveCampaign, creating great email marketing campaigns is very simple using their template editor. It also offers to create mobile-friendly sign-up forms that can be easily embedded into your website.

Key Features:

  • Broadcast emails, triggered emails, and targeted emails
  • Email autoresponders and email funnels
  • Drag and drop email designer and SMS marketing
  • Automation, analytics, and A/B testing
  • More than 200 integrations
  • Easy-to-use API and event tracking
  • CRM & Sales automation
  • Advanced segmentation and targeting
  • Live chat, email, and Phone support

Pricing:

ActiveCampaign doesn’t offer any free trial but provides free migration from any other ESP platform.

Lite plan:

  • Up to 500 subscribers: $15 per month
  • 501 to 1,000 subscribers: $29 per month
  • 1,001 to 2,500 subscribers: $49 per month
  • 2,501 to 5,000 subscribers: $89 per month
  • 5,001 to 10,000 subscribers: $139 per month
  • 10,001 to 25,000 subscribers: $225 per month

 

Plus plan:

  • Up to 1,000 subscribers: $70 per month
  • Up to 2,500 subscribers: $125 per month
  • 2,501 to 5,000 subscribers: $169 per month
  • 5,001 to 10,000 subscribers: $249 per month
  • 10,001 to 25,000 subscribers: $399 per month
  • 25,000+ subscribers: contact sales for pricing quote

Professional plan:

  • Up to 2,500 subscribers: $159 per month
  • 2,501 to 5,000 subscribers: $239 per month
  • 5,001 to 10,000 subscribers: $349 per month
  • 10,001 to 25,000 subscribers: $599 per month
  • 25,000+ subscribers: contact sales for pricing quote

Enterprise plan:

  • Up to 2,500 subscribers: $279 per month
  • 2,501 to 5,000 subscribers: $449 per month
  • 5,001 to 10,000 subscribers: $499 per month
  • 10,000+ subscribers: contact sales for pricing quote

10. iContact

iContact is one of the most user-friendly email marketing software in its category. iContact offers to create your own layout or choose a design from their vast customizable template library. iContact also offers native Getty Images stock library and Photo Editor to help you find and customize the perfect photo in just minutes. Meanwhile, their A/B tester enables you to choose what portions of your subscribers are subjected to each test.

iContact offers automation that gives you full control over your campaign send times, while their easy-to-use platform enables you to create entire time-based campaigns in just minutes. iContact personalized dashboard keeps you informed with easy-to-understand performance reporting of your most recent campaigns. Meanwhile, real-time data ensures that your decisions are informed and based on the most recent data.

They provide cross-team collaboration that is quite simple with their multi-user structure. And their deliverability team provides advocacy and support to ensure that you’re maintaining a healthy subscriber list.

Key Features:

  • Drag and drop editor and HTML editor
  • A/B testing and automation
  • Segmentation, analytics, and reporting
  • Multi-user accessibility and subscriber management
  • API integration and instant spam check
  • Custom sign-up form creation
  • Pre-built design template library

Pricing:

iContact doesn’t offer a free trial and all of their plans have the capability to send unlimited emails. iContact has different pricing for non-profit organizations.

  • Up to 500 subscribers: $14 per month
  • 501 to 2,500 subscribers: $32 per month
  • 2,501 to 4,999 subscribers: $52 per month
  • 5,000 to 10,000 subscribers: $79 per month
  • 10,001 to 15,000 subscribers: $117 per month
  • 15,001 to 25,000 subscribers: $149 per month
  • 25,001 to 35,000 subscribers: $239 per month
  • 35,001 to 50,000 subscribers: $299 per month

Most of the ESPs offer similar services. But, when it comes down to choose the best email marketing tool, you should take into account your budget, needs, and requirements.

Now, that you have compared the top 10 email marketing tools of 2019, you can now easily decide the best email marketing tool that can meet your expectations and increase your business productivity and profit.

Categories: Email Marketing

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