Tremor integrates with YuM and by combining capabilities with RhythmOne’s YuMe, Tremor Video adds to its suite of connected TV advertising solutions
New York, Jul 10, 2019: a programmatic video platform- Tremor Vidoe, announced that it has combined its capabilities with YuMe by RhythmOne, a leader in Advanced TV solutions. With this new integration, the company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now offers agencies and brands with the most cutting-edge Connected Tv (CTV) advertising solutions that includes directly sourced inventory relationships across smart TVs, apps, as well as access to exclusive supply sources that reach all platforms.
According to Anthony Flaccavento, Chief Revenue Officer at Tremor Video; in order to help brands increase the value of CTV as a key part of their media mix, we made a strategic move to combine our current video expertise and offerings. Advertisers now can expect more scale in the CTV space, as well as category-specific audience targeting with enhanced creative.
Advertisers can also evaluate the effectiveness of their CTV spend and ROI in order to help optimize effectively through the company’s audience attribution and measurement study suite. Tremor Video’s in-house Creative Studio also provides advanced creative placements which include Standard In-Stream, Interactive In-Stream, Smart TV Impression Units, and more. To engage with their target customers with better precision, these capabilities are designed to help advertisers break through all of the clutter in the market.
The company’s partnerships with DoubleVerify and Pixalate help assure advertisers that their ads are served in safe environments across all CTV supply both pre- and post-bid. In order to deliver their videos across all screens in real-time, advertisers can also work with Tremor Video to access exclusive Alphonso TV data via automated content recognition (ACR) technology. This enables brands to reach linear TV audiences on second-screen devices, as well as CTV.
Tremor is a programmatic video platform that enables users to discover new audiences and increase engagement by utilizing retargeting, audience-building algorithms, and customized pre-built audiences perform auto-optimization for cross-screen brand advertising, and create branding content.
YuMe offers embedded software that enables users to collect and analyze data about behavior and audience members to better target the viewers most likely to respond to their brand message.
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