The new integration empowers agencies and brands to benchmark and effectively manage their social presence against their competitors, all in one place.
New York, June 06, 2019: Unmetric that provides enterprise solutions for branded content analysis and discovery has integrated their AI-driven social media benchmarking solution into Hootsuite. The new integration will be available to Hootsuite’s Impact, Business and Enterprise Plan customers to help better benchmark their performance across major social networks against competitors’ social media content.
The powerful AI of Unmetric analyzes and monitors hundreds of millions of content pieces from competitors to include layers of intelligence to social data. Using powerful AI tools of Unmetric integrated with Hootsuite, users get a full picture of the current and historical performance of relevant brand content across the competitive landscape to better inform their strategic marketing planning.
According to Jeremy Wood, VP of Product Marketing, Hootsuite; our new integration with Unmetric supports our commitment to provide our customers with the analytics and insights to drive their social media strategy. The advanced AI functionality of Unmetric enables for the analysis of social media content for the competitors of our customers and estimates paid vs organic.
According to Lux Narayan, CEO of Unmetric; we see great opportunity for this integration to improve efficiency and provide deep competitive insights for today’s analyst and social media manager. And we cut through the noise on social media by focusing exclusively on what brands are saying and the reaction of their audiences that provides highly valuable data to the customers of Hootsuite.
Unmetric and Hootsuite are discovering what major brands have published on their social profiles since 2012, and how the audiences have engaged with the content historically. Hootsuite customers now can instantly access Xia, the AI from Unmetric, via the platform to better interpret data, estimate hidden data, and detect outliers.
Hootsuite is a social media solution that enables users to track and manage social network channels and post an update to content on Facebook, LinkedIn, Instagram, Twitter, and WordPress form one integrated dashboard.
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