Feb 14, 2020: In a move to solidify its leadership position, Verizon Media has partnered with VIOOH. Including the digital assets of JCDecaux – the number one OOH advertising company worldwide, this deal provides Verizon Media’s demand-side platform (DSP) access, via VIOOH, to premium digital out of home inventory.
Bringing DOOH screens in more than 60 cities across seven countries, through its omnichannel DSP, Verizon Media unlocks greater new and unique ways to reach audiences for advertisers with this partnership.
Allowing marketers to buy digital campaigns across video, mobile, display, native, connected TV, audio and DOOH inventory to reach audiences all over the world; advertisers will be able to select the new DOOH inventory as part of their multi-channel digital strategies through Verizon Media’s unified DSP.
According to Ivan Markman, Chief Business Officer at Verizon Media; our customers want to be able to buy across multiple channels, screens and formats with a simple measurement and purchase structure that allows them to reach the right people, be creative and truly see the effectiveness of their campaigns. We further our commitment to building products with our customers’ and consumers’ experience in mind with VIOOH. It makes Verizon Media’s DSP a compelling option for marketers when you combine the high impact of DOOH with our diverse reach to millions of people worldwide.
According to Jean-Christophe Conti, Chief Executive Officer at VIOOH; Programmatic OOH is on the cusp of going mainstream, of that there is no doubt. Verizon Media was among the first global demand-side platforms to connect to the DOOH ecosystem and is driving meaningful growth and geographic scale in the ecosystem. We want to partner with omnichannel leaders like them to help brands deliver a unified, more targeted and holistic experience to consumers.
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Verizon Media customers database includes Intellimize, Target, InvestingChannel, Shore Power Inc., The Huffington Post, Internet Archive, among many others.
About Verizon Media :
With brands like Yahoo, HuffPost, and TechCrunch, Verizon’s media group transforms how people stay informed and entertained, communicate and transact while creating new ways for advertisers and partners to connect. With technologies like XR, AI, machine-learning, and 5G, we’re transforming media for tomorrow, too.
About Infotanks Media:
We have 20,430 Companies who are using Verizon Media with 1,06,236 Contacts at their premises. The data fields provided would be Technology Type, Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue Size, and Website address.
Infotanks Media is a Technographics Data provider. We track 10,000 plus software and hardware technologies at the client site with over 40 million contact database of End Users and Decision Makers.
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