Blogs


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Posted on 13 Dec 2018

Ideal Customer Profile Creation For Targeting The Best-Fit Customers

Just like “it takes a village to raise a child”, an ideal customer profile takes time, people, and money to attract, convert, and satisfy new customers. And this is what every business professional is trying to do, “attract, convert, and satisfy new customers”. So, it is a mu ...


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Posted on 11 Dec 2018

Why You Should Use Technographic Data?

Before we go into the benefits of using technographic data let’s consider a scenario: Your company XYZ and your competitor ABC are trying to sell to the same target audience. Both the companies have demographics and firmographics data, but you have also acquired technographic data. Technographic d ...


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Posted on 05 Dec 2018

How To Identify A Sales Qualified Lead

Time is one of the most valuable assets in the word of sales and everything else. With daily, weekly, monthly, and quarterly targets to accomplish in a limited time window, there no time to spend on qualifying a lead. In the current market when a sales rep is spending time on unqualified leads, it i ...


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Posted on 03 Dec 2018

How To Choose A Data Vendor To Get The Most Out Of Your B2B Data Purchase

Data is quite a big investment for any organization around the world, but if you do your homework by researching vendors and invest intelligently, it can boost your organization’s financial success and growth to a great extent. Although, if you are not making an informed and smart decision for ...


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Posted on 29 Nov 2018

How To Be The Hero Of Your Buyer’s Purchase Journey

Being a sales rep, you may think that customer is the king and they are one in control. Most of the sales rep in the B2B industry see our customer as empowered, armed with information and tools, and so clear about their needs that they don’t bother to engage with a sales rep until their last m ...


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Posted on 21 Nov 2018

Outdated B2B Sales Techniques Hurting Your Business Revenue, Do This Instead

Do you feel that your productivity is slipping, even though you are putting in the same effort as always? Are you wondering why your productivity is not growing compared to the hard work you are putting in? If your answer is “YES” to the above questions, then your sales process and the t ...


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Posted on 16 Nov 2018

Top B2B Sales Appointment Setting Tips and Latest Hacks

One of the most critical aspects of any B2B business is scheduling appointments. B2B appointment setting is a skill that’s crucial to anyone who’s trying to generate sales and drive revenue to their business. An effective B2B appointment setting is required to schedule sales opportunitie ...


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Posted on 14 Nov 2018

Leverage Sales and Marketing Intelligence Data to Generate More Revenue

Identifying the right prospect is one of the key elements in selling a product or service, and it is also one of the most overlooked elements. As a sales & marketing professional, you may have knowledge about the critical role that contact data plays in your outreach and prospecting efforts. Wha ...


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Added by Admin

Posted on 13 Nov 2018

Email Marketing List Segmentation for Best Results

Segmentation is a huge success when it comes to email marketing campaigns. Most of the Marketers already know that, but when it comes to applying segmentation strategy some of the marketers are a bit skeptical. Being skeptical could be a good thing if you do your research move on after making an inf ...


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Added by Admin

Posted on 12 Nov 2018

B2B Cold Calling Tips and Latest Hacks

Is cold calling really dead? Some people still believe that cold calling is dead, but there are there are many living examples which indicate otherwise. Successful businesses still rely on cold calling to make a sale and drive revenue. Whether it’s a high-growth startup or a fortune 500 compan ...


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