SEO and content marketing work as a combined technique of ensuring your website pages are visible to your target audience. Marketing content is the best way to rank your website through SEO. Content helps website pages, blogs, product descriptions, articles, images, and videos to include keywords for SEO-friendly websites.
Blogs hold a majority of 86% of a content marketing strategy as a problem-solving tool for existing and potential customers. Through a blog, you can promote both internal and external content. It is an organic source for attracting traffic to your website by including popular search keywords relevant to your audience. Blog articles can also generate leads by including social share buttons and incorporating lead-generating forms.
High-quality infographics are liked and shared 3x more than any other type of content. Infographic is a content format where essential and relevant information is represented graphically. Visual content such as infographics is 30 times more likely to be read than text content. With thorough research, we help you with interesting infographic topics, collect relevant data, and structure the content for maximizing engagement.
Video as content has been the most trending format in SEO and content strategy. Video on a landing page can increase conversion rates by 80%. It is such a powerful tool that the word “video” mentioned on an email subject line can increase open rates by 19%. Video content can be creatively explored as demo videos, brand videos, event videos, expert interviews, explainer videos, review videos, webinars, case studies, testimonials, and augmented reality videos.
With one in three people active on social media, it plays a fundamental role in content marketing performance. It builds brand awareness, influences potential customers, and drives sales at every stage of the funnel. It provides a platform for building and nurturing relationships with existing and potential customers by promoting relevant content based on their interests. Infotanks Media, a full-service content marketing agency, can help you build a full-funnel social media content marketing strategy.
When combined with SEO, content marketing enables you to expand beyond home page content. You can rank your website higher by including keywords and optimizing content such as blog posts, infographics, case studies, white papers, videos, and more. SEO and content marketing are interrelated and require unique updates regularly. Infotanks Media, a globally recognized content agency, can help your brand with the best practices of SEO’s content marketing strategy.
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Content marketing consists of creating, publishing, and promoting unique information or stories. It is an essential aspect of SEO marketing. To rank your website higher, you must optimize your content by making it unique, relevant, and SEO-friendly. It must solve problems, answer queries, and share more information regarding topics that interest your audience. To build brand awareness, gain new customers, and convert existing customers as advocates, you should optimize your content marketing strategy. Infotanks Media is among the best content agencies providing SEO-friendly websites and content marketing strategies. To get the best organic traffic through SEO and paid search traffic through SEM on your website, you need content marketing from the best content marketing agency.
Yes. Content marketing is a proven marketing technique that reduces customer acquisition costs by 15%. It helps potential and existing customers understand your business and the problems it solves. With its diverse formats, content enables you to engage with your audience across different social media and digital marketing platforms. SEO and content marketing together can even increase your brand visibility by ranking your website and its pages on search engines such as Google. It is also an essential tool to drive higher conversion rates and generate more high-intensity leads for your business. For the best content marketing solutions, get in touch with Infotanks Media.
To grow your brand through strategic marketing optimization, avoid the below common content marketing mistakes.
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Content creation is the process of generating topics and ideas that appeal to your targeted audience. The process of creating written or visual content around those ideas and making that information accessible to your audience through a blog, video, infographic, or other formats compromises the process of content creation. Marketing content can generate 3x more leads than traditional marketing at a 62% lesser cost. Infotanks Media, a globally recognized content agency, can generate unique content in various formats based on your requirements.
Content Marketing is a vital technique to address your targeted customer database. It helps in personalizing the customer experience. A customer's purchase journey includes five stages, namely:
Each stage of a customer's purchase can be optimized, personalized, and made relevant through targeted content marketing. At each stage, a buyer expects different types of content. Let's find out how you can optimize content for each step:
Infotanks Media provides full-service content marketing strategies for a full-funnel content solution.