Most startup companies assume that as long as you have access to a vast amount of data, you will be able to launch an effective marketing campaign. However, the truth is a whole lot more complicated. Relying on raw data requires you to shift through vast amounts of information that might not be pertinent to your marketing strategy.
This is where data enrichment services come into play. These strategies help clean up, weed out, and enhance raw leads, making your campaign more effective and less time-consuming. These strategies range from correcting typos to removing duplicated or outdated data to filling up any blanks in your database. You can also categorize your data based on geography, demographics, and online behavior. Here are the main ways in which data enrichment can boost your marketing plan.
Most web platforms make the decision to collect a range of information from their customers in the form of multiple input fields. This strategy, unfortunately, creates a wall for accessing information which affects the conversion rate. With effective data enrichment services, you can access that 'one' field which gives you more accessibility and higher conversion rates.
Studies are showing that the more personalized the marketing campaign is, the better the rewards are. One of the most useful data driven solutions is zeroing on personal information to open a more connected communication channel with your customers. By enriching your leads, you can filter out the unnecessary and focus on the aspects that provide personalization.
One of the most fascinating aspects of data enrichment is the ability to assign value to your leads based on personal data and other attributes. Prioritizing your leads allows you to find and focus on someone who is more likely to be your customer than others are. Some of these attributes include location and behavior.
Finally, data enrichment ensures a richer customer experience. This results in repeat customers and gives you key insights into creating effective campaigns. For example, knowing when your customer's birthday is, allows you to give them a birthday discount which is a compelling strategy. Data driven solutions are key to increasing the effectiveness of campaigns and must be employed if you are seeking to hone your strategies.
Oil & Gas
Phone books, annual reports, and other business directories are split apart and catalogued to find information on nearly every business in the nation.
New businesses are added every week from sources such as business registrations and utility hookups so that you would be the first to gain access to a potential opportunity.
We stamp all our records and validate every business to make sure our data has the highest accuracy.
We also add public record data from county courthouse filings, SEC, 10k filings, and Secretary of State data.
We clean all data on a monthly basis by matching it with the USPS National Change of Address (NCOA), ZIP+4, and Delivery Sequence File to standardize and keep the addresses accurate.
We use various data analytic and mining tools - both proprietary and third-party - to identify specific companies and their possible IT infrastructure.
Finally, our data research team verifies the data through email campaigns send outs, firmographic research, and manual contact validations to ensure you have access to the most effective data.
Dig into our exhaustive B2B data to achieve your sales & marketing targets. Transform potential prospects into profitable customers with our high email deliverability and contact accuracy.