Data Driven Solutions

Use Better Data For Better Marketing

Most startup companies assume that as long as you have access to a vast amount of data, you will be able to launch an effective marketing campaign. However, the truth is a whole lot more complicated. Relying on raw data requires you to shift through vast amounts of information that might not be pertinent to your marketing strategy.

This is where data enrichment services come into play. These strategies help clean up, weed out, and enhance raw leads, making your campaign more effective and less time-consuming. These strategies range from correcting typos to removing duplicated or outdated data to filling up any blanks in your database. You can also categorize your data based on geography, demographics, and online behavior. Here are the main ways in which data enrichment can boost your marketing plan.

Most web platforms make the decision to collect a range of information from their customers in the form of multiple input fields. This strategy, unfortunately, creates a wall for accessing information which affects the conversion rate. With effective data enrichment services, you can access that 'one' field which gives you more accessibility and higher conversion rates.

Studies are showing that the more personalized the marketing campaign is, the better the rewards are. One of the most useful data driven solutions is zeroing on personal information to open a more connected communication channel with your customers. By enriching your leads, you can filter out the unnecessary and focus on the aspects that provide personalization.

One of the most fascinating aspects of data enrichment is the ability to assign value to your leads based on personal data and other attributes. Prioritizing your leads allows you to find and focus on someone who is more likely to be your customer than others are. Some of these attributes include location and behavior.

Finally, data enrichment ensures a richer customer experience. This results in repeat customers and gives you key insights into creating effective campaigns. For example, knowing when your customer's birthday is, allows you to give them a birthday discount which is a compelling strategy. Data driven solutions are key to increasing the effectiveness of campaigns and must be employed if you are seeking to hone your strategies.