An email marketing service helps businesses generate and send out emails to their list of contacts in order to create more business and to maintain positive connections. Most email service providers (ESP) will provide the same basic features of sending bulk emails, providing templates, and list management. However, the best email marketing service goes above and beyond these. The whole point of having an ESP is to help you cut down on your work while also increasing efficiency. Here are some services you should look out for in an email marketing service provider.
Message Automation: This type of email marketing service allows your brand to send out emails based on some pre-specified rules. Sending out a welcome email when aa customer registers with you or a thank you email after a sale is the responsibility of automation.
Advanced list maintenance: Your ESP should be able to remove hard and soft bounces automatically and must have the option of automating opt-outs and subscription changes. If your service offers email appending services, then you know you are looking at a good provider.
Dedicated IP Address: If your business has its own IP address, it increases the deliverability of sending messages. Most small businesses make the mistake of overlooking this, thinking that they do not require it. However, as your business grows, you will need it. You ESP should provide an IP address that you can use once your business expands.
Lead Scoring: This practice is becoming common with B2B marketing since it enables your brand to send out only relevant information. The ESP should be able to qualify leads and have an automated system to send the appropriate emails.
Segmentation: One of the most important aspects of good email marketing is segmentation. Every business should have the capability of segmenting its list into specific categories which can then be targeted for specific marketing. The ESP should be able to automate the segmenting while also having the option for you to segment based on advanced parameters.
Email Analytics: Having data on the health and performance of your email marketing is essential to know if it is working well. Any gaps in the data will allow you to make the required changes. The ESP should provide thoughtful and insightful feedback on the marketing strategy.
The best email marketing service is only as good as the features it provides. When used effectively, a good email marketing strategy by the right service which also offers email appending services, which can boost a business's revenue and value by tenfolds.
Oil & Gas
Phone books, annual reports, and other business directories are split apart and catalogued to find information on nearly every business in the nation.
New businesses are added every week from sources such as business registrations and utility hookups so that you would be the first to gain access to a potential opportunity.
We stamp all our records and validate every business to make sure our data has the highest accuracy.
We also add public record data from county courthouse filings, SEC, 10k filings, and Secretary of State data.
We clean all data on a monthly basis by matching it with the USPS National Change of Address (NCOA), ZIP+4, and Delivery Sequence File to standardize and keep the addresses accurate.
We use various data analytic and mining tools - both proprietary and third-party - to identify specific companies and their possible IT infrastructure.
Finally, our data research team verifies the data through email campaigns send outs, firmographic research, and manual contact validations to ensure you have access to the most effective data.
Dig into our exhaustive B2B data to achieve your sales & marketing targets. Transform potential prospects into profitable customers with our high email deliverability and contact accuracy.