Generate more targeted leads using Facebook Advertising

With two billion monthly active users, Facebook advertising is a potential lead generating platform for your business. Facebook for business is an essential tool that allows you to manage your business account easily. The following reasons will help you understand why you must use Facebook Ads to grow your business:

• Your audience is on Facebook With over two billion monthly active users, Facebook provides an opportunity to reach existing customers, potential customers, and new customers who would be interested in your products or services. IInfotanks can help you connect with all of them through Facebook ads.
• Customize Ads as per your goals Facebook has different types of ad formats based on your objectives. IInfotanks can help you set-up and drive performance-driven ads to reach your specific goals.
• Limited organic reach Even though regularly updating your Facebook page builds a positive brand identity for new and existing customers, Facebook advertising quickly grows an online presence. The social media marketers at IInfotanks can help in both organic and paid marketing.
• Scalable ads across social networks Facebook ads are integrated across different social media platforms. You can advertise your products or services beyond their News Feed. IInfotanks can help you reach potential customers across various social media platforms.
• Run ads based on your budget Facebook allows you to set up ad budgets based on your objectives. It will enable you to adjust your ad budget, pause or stop ads as per your finances.

Facebook connects you to people who would be interested in knowing more about your business and its products or services. Facebook allows you to generate leads through advertising to a specific audience based on demographics — location, interest, and more. Lead ads on Facebook are more than just a form — they can attract leads from the top of the funnel — from brand awareness and reach to customer acquisition. Optimize your ads for quick follow-ups or high-quality leads by customizing them based on your preferences.

With digitalization, creating a social media presence for your business is mandatory. To generate leads and scale your business, advertising is essential. Growing your business online requires efficient advertising. A targeted advertising campaign is going to reach a predetermined audience based on your expectations.
Advertising on Facebook is simple, quick, and budget-friendly. Facebook allows you to decide and customize ads based on your budget. There is no minimum ad budget requirement. It also enables you to personalize your advertisements based on your target audience. You can even view an estimate of the ad reach for better judgment of results. IInfotanks can help you accurately target your ads with maximized ROI and lead generation. The top 5 reasons for advertising on Facebook are as follows:

• Micro-target specific audience
• Create ads based on your objectives
• Remarket to those who have interacted with your brand
• Customize your budget without any minimum requirements
• Facebook is a marketplace of your customers

You can create Facebook advertising audiences based on location, interests, demographics, and other data fields. IInfotanks can help you create buyer personas using demographics from your existing customers. With our knowledge of industry standards and best practices, you can identify and select audience options. Facebook allows you to target specific and narrow audiences or use a broad category based on your requirements, objectives, and buyer persona. The following are the different options provided by Facebook to define your audience:

• Core Audience: Define and customize your audience based on age, gender, interests, behavior, device used, professions, and more demographics.
• Custom Audience: Add existing databases or retarget people who have engaged and interacted with your business online or on the ground (offline).
• Lookalike Audience: Reach out to people who have similar interests to your existing and high intent customers.

Are you still finding it challenging to define your target audience for Facebook? For thorough research on defending or even refining your audience for accurate Facebook advertising, contact us at [email protected]

Cost-per-click or CPC shows how much, on average, each link click costs. It is a metric used in the online advertising industry for benchmarking ad efficiency and performance. It is calculated using the below formula:

• CPC = Total spent ÷ No. of link clicks

Based on your industry and the nature of the business, the cost-per-click differs. It also depends on your budget and how you target your audience. Efficient targeting reduces the cost per click. Your relevance score directly impacts the CPC. It is the score that Facebook provides based on the relevancy of your ad to your target audience. It prioritizes advertisements that have a higher relevancy score. You can even optimize the CPC by split testing or A/B testing your ads based on the copy, design, audience, and more. It reduces the frequency, increases engagement, and lowers your ad spend.
By analyzing and comparing different industries, IInfotanks can help you understand your advertising campaigns' benchmark. We can also help in increasing your click-through-rate (CTR) to reduce your CPC further.