Technographics Data for Revenue Growth

Marketing in the current data-driven environment leverages demographic, firmographic, and psychographic analysis. Technographics data is the next important development for data-driven marketing. Here’s a quick overview of all the types of data:

• Demographic data: Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State
• Firmographic data: Postal Code, ZIP Code, Country, Fax, SIC Code, Industry, Employee Size, Revenue size, Website address, and Linked IN Profiles
• Technographic data:Technology Type, Total IT Budget, Hr Budget, Marketing Budget, Ad Budget, Communications Budget, Storage Devices Budget, Hardware Budget, Software Services & Outsourcing Budget, Other Miscellaneous Budgets, IT Budget per IT Employee (USD), IT Budget as a percent of revenue, Total IT Employees, Total Servers, Physical Servers, Virtual Servers, Total PC’s, Desktop PC’, Portable PC’s, Total Printers, Total Network Devices, Total Phone Lines, Total Enterprise Storage Capacity.
  Broadly, technographic understands an organization’s tech behavior. It is the information regarding the different software, tools, and applications used by a company. It identifies how they are implementing and utilizing different systems and platforms. IInfotanks cover around 15000+ software

In a competitive environment, being ahead of the competition can drive more significant customer experience and satisfaction. Technographics data for B2B companies provides an edge over the competition. It is the lens providing a bird’s eye view of the tech trends specific to any organization. Here are the advantages of technographics:

• Target Marketing Technographics data for B2B companies helps in identifying key decision-makers and accounts. It provides data regarding customer profiles. It adds value to your customer persona by making it granular for targeting and searching for ideal clients. It optimizes your marketing efforts for quality leads.
• Quality Sales Conversion When you’re clear regarding the buyer persona, it gets easier to understand customers. With a greater understanding of customers, you can identify partnership opportunities. You can optimize sales territories and gain a competitive advantage. Through informed sales conversations, you can observe high-quality sales conversions.
• Improved Customer Satisfaction A technographics company can help you gain a competitive advantage by providing information about their customers, strategies, tools, and applications. Here’s how this information can improve customer satisfaction:
• Engage with customers: Knowing their technology-buying triggers helps in strategizing your campaign accordingly Understand relevance: By personalizing the sales conversations, you have a higher potential to drive the prospect and improve account engagement
• Custom offers: Staying updated with the technology trends can leverage you to provide customized plans for your customer requirements Informed conversations: Relevant and informative conversations help in building a relationship with your customers
• Optimized ABM Strategy Your Account-Based Marketing (ABM) strategy can be augmented with Technographics data to predict and prioritize opportunities. You’ll have improved synergy and communication even in your internal sales and marketing teams. All your marketing efforts are streamlined to improve lead generation and conversion.
• Explore New Market Opportunities Steady sales lead generation and stable conversion indicates that your company should explore opportunities for business growth. Technographics data can provide insights into new markets and their adoption patterns. You can be swift in adopting changing market conditions by concentrating on marketing campaigns.

IInfotanks is a globally recognized technographics data company providing 95% data accuracy through the following ways of data curation:

• Detailed Market analysis We are a multi-channel service provider with several integrated tools and a dedicated team to stay updated with the best practices. Using the Technographic data provided, you can even predict your next customers.
• Unique data curation Infotanks Media, a technographic company, curates data from a wide range of sources, including surveys, national statistics, key opinion leaders, AI tools, and more. The curated data goes through a stringent compliance process. We send out over 55 million business emails to maintain data accuracy.
• Simplified data structure The required data is easily accessible to you. Our foolproof structuring of the information is useful for all the relevant departments of your organization.
  With a multitude of successful clients, a technographics company like IInfotanks can be considered the best B2B data provider. For assured high deliverability rates and better ROI for your business, please write to us at [email protected]

Technographics data is a vital component of customer and client engagement in the digital age. For example, if you require information about Shopify Marketplace and their tools or compare organizations that use Medium over WordPress, Technographics is your go-to option. Technographics data acquired from us can be used for B2B marketing in the following ways:

• Increase conversion rates
• Personalized sales cycles
• Optimized marketing funnels
• Hyper-targeted segmentations
• Insightful technology-use behavior
• Gain a competitive edge

IInfotanks is the one-stop solution for all your data requirements. Being the global leaders in Technographics and B2B data, we provide real-time results. The role of technographics in account-based marketing is as follows:

• Targeted sales & marketing Account-based marketing is a strategic approach to sales and marketing. It emphasizes quality accounts over the number of leads. It focuses on selling to targeted key accounts instead of generating mass demand. Explore new opportunities
  To ensure your B2B organization's growth, you need to know how you're up against it. Technographics data helps in keeping a close watch on your competitors' tech moves. It enables you to recognize timely growth opportunities.
• Personalized sales journey Using technographics, you can optimize the marketing funnel and customer journey for better lead nurturing. Using the data, you can personalize and share only relevant information based on their interests.
  For example, you can know whether a lead uses multiple free or low-cost features of tech tools before purchasing them. This information can enable you to personalize their purchase decision for your service. For assured high deliverability rates and better ROI for your business, write to us at [email protected]