Technographics data is the next important development for data driven marketing. Here s a quick overview of all the types of data:

Demographic data

Company Name, Contact Name, Title, Phone Number, Email Address, Physical Address, City, State

Firmographic data

Postal Code, ZIP Code, Country, Fax, SIC Code, Industry, Employee size, Revenue size, Website address and Linked IN Profiles

Technographic data

technology + demographics; Technology Type, Total IT Budget, Hr Budget, Marketing Budget, Ad Budget, Communications Budget, Storage Devices Budget, Hardware Budget, Software Services & Outsourcing Budget, Other Miscellaneous Budgets, IT Budget per IT Employee (USD), IT Budget as a percent of revenue, Total IT Employees, Total Servers, Physical Servers, Virtual Servers, Total PC’s, Desktop PC’, Portable PC’s, Total Printers, Total Network Devices, Total Phone Lines, Total Enterprise Storage Capacity

Broadly, technographic understands an organization’s tech behavior. It is the information regarding the different software, tools, and applications used by a company. It identifies how they are implementing and utilizing different systems and platforms.

Here are the different ways B2B companies can benefit
from technographics:

Target Marketing

Technographics data for B2B companies helps in identifying key decision-makers and accounts. It provides data regarding customer profiles. It adds value to your customer persona by making it granular for targeting and searching ideal clients. It optimizes your marketing efforts for quality leads.

Quality Sales Conversion

When you’re clear regarding the buyer persona, it gets easier to understand customers. With a greater understanding of customers, you can identify partnership opportunities. You can optimize sales territories and gain a competitive advantage. Through informed sales conversations, you can observe high-quality sales conversions.

Improved Customer Satisfaction

A technographics company can help you gain a competitive advantage by providing information about their customers, strategies, tools, and applications. Here’s how this information can improve customer satisfaction:

Engage with customers

Knowing their technology-buying triggers helps in strategizing your campaign accordingly.

Understand relevance

By personalizing the sales conversations, you have a higher potential to drive the prospect and improve account engagement

Custom offers

Staying updated with the technology trends can leverage you to provide customized plans for your customer requirements.

Informed conversations

Relevant and informative conversations help in building a relationship with your customers.

Optimized ABM Strategy

Your Account-Based Marketing (ABM) strategy can be augmented with Technographics data to predict and prioritize opportunities. You’ll have improved synergy and communication even in your internal sales and marketing teams. All your marketing efforts are streamlined to improve lead generation and conversion.

Explore New Market Opportunities

Steady sales lead generation, and stable conversion indicates that your company should explore opportunities for business growth. Technographics data can provide insights into new markets and their adoption patterns. You can be swift in adopting changing market conditions by concentrating on marketing campaigns.

Infotanks Media, your go to Technographics company

A technographics company like Infotanks Media is your go-to service provider for all data-driven market solutions. Its flexible solutions can quickly adapt to your requirements. It is one of the best B2B technographic data providers in the market.

The data from Infotanks Media is the best for
the following reasons:

Customer first approach

Infotanks media has a dedicated team of researchers and analysts to provide data as per customer requirements. Only relevant data is shared with you for easy application.

Detailed Market analysis

We are a multi-channel service provider with several integrated tools and a dedicated team to stay updated with the best practices. Using the Technographic data provided, you can even predict your next customers.

Unique data curation

Infotanks Media, a technographic company, curates data from a wide range of sources, including surveys, national statistics, key opinion leaders, AI tools, and more. The curated data goes through a stringent compliance process. We send out over 55 million business emails to maintain data accuracy.

Simplified data structure

The required data is easily accessible to you. Our foolproof structuring of the information is useful for all the relevant departments of your organization.

Our team of experts are skilled in managing email marketing with best practices. A team of content writers, designers, and campaign managers is assigned for an unabridged experience. You are provided with 24x5 email operations support