Technographic Data – What, Why, & Use Of It?
Quick question: If you don’t know what technographics data means, then how do you know about the technology stack of your target audience? The answer to this question itself reveals the role of technographics. Having technographics data makes your marketing campaigns successful. How? Well, when you have the knowledge of the pain points of software or hardware usage of your target audience, it’s easier to approach them with relevant products or services. Digital transformation has become a priority among organisations – 70% of organisations have already adapted to the digital strategies in order to improve digital service. The importance of digital service solutions can be found in every aspect of business processes now. That is why it’s equally essential to get in-depth knowledge of what’s going on technologically in other organisations. We would like to explain this with an example. For instance, your target audience is a company that needs software solutions. You as a provider of software solutions would want to approach this audience, address their pain points, and offer your solutions. In this, what may stand as an obstacle is – how would you find these contacts? The ideal way to find it is through email marketing lists. And, who other than Infotanks Media can give you the best mailing list service?What Is Technographics Data?
Technographics data gives you a fair idea about the software and hardware installed in the premise of your target audience. With a fully-equipped email database, you will get the contact information about the audience such as their contact names, phone numbers, email addresses, job descriptions, job locations, and a lot more. Having such information in hand takes you closer to the target audience and increases conversion rates. One thing that many don’t take seriously is having a quality email database. Choose the best mailing list service – Infotanks Media – to make marketing campaigns successful.Why Does Technographic Data Matter?
Technographic data stands important for all organizations willing to sell their solutions to the relevant audience. The connection between your target audience and you can happen only through a custom-built email list. At Infotanks Media, we provide customized email marketing lists that have information about the target audience. Having technographics data in place can be a key driving factor in your marketing strategies. Technographics data precisely determines the technology stack of target audiences, thereby identifying them better and making marketing approaches more refined. 81% of those who have access to technographic data make them more prepared to talk to sales professionalsWhy Do You Need Technographic Data?
The use of technographic data is best observed when you have the email mailing list with you. We can list down some important uses of technographic data and how it can help you elevate your marketing efforts.- Account-based marketing (ABM)
- Personalized campaigns
- Technology intelligence
What Is The Use Of Technographic Data?
By now, we have convinced you enough to believe that technographic data is beneficial. Let’s have a look at how you can make use of technographics data.- Target Audience- Technographics data gives a more clear picture of your audiences. Increase conversions and explore more business opportunities with these target audience. Discover what they want in their technology stack and find out what they need.
- Significant conversions improvement- Fact: 63% of sales representatives spend time on work that doesn’t generate revenue. But, with technographics email list, you will better approach the right audience and drive traffic to your website.
- Improve customer retention- Retaining customers is important for all businesses across industries. Businesses can identify at-risk accounts by gathering insights from technographics email mailing list & address the customer base.
