4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales
Businesses utilise email for marketing because it’s a successful strategy to connect with their consumer base through the medium that they use the most frequently.
One of the most direct forms of contact, people spend an average of 143 minutes per workday reading their email. Is there a more effective way to nurture and direct customers through your sales funnel? Email is predicted to generate over $11 billion in income by 2023, therefore neglecting it will reduce revenue.
Without the proper tools, email marketing is a beast that can take a lot of upkeep. Thankfully, there are some excellent automations available that will make your email campaigns easier overall and more productive.
When technology can assist you in driving results, you don’t have to do everything yourself. The work is done for you through email marketing automation, which not only saves you time but also promotes sales.
Plan to use automation for your email marketing from the start
Planning your email strategies is a prerequisite for getting anywhere. Think you can just take a shot in the dark or wing it? That’s a recipe for failure. Successful email marketers believe in the six P’s: Prior proper planning prevents poor performance.
Here are four things you can automate in your email marketing and make your life easier from the start
1. Configure your registration forms using an email validation API.
It’s difficult to expand your email list, so make sure you have multiple locations where you gather email addresses. It’s a bad idea to hide your email sign-up page in a spot where users have to look particularly hard to find it. Instead, think about placing numerous sign-up forms in visible locations.
Connecting a real-time email checker that will run in the background on all of those forms is one automation you don’t want to overlook. They won’t infect your list if someone tries to join up using an invalid, throwaway, or abusive email.
In addition to identifying these spam emails, an email validation API also informs the user whether they typed their email address incorrectly. In order to avoid losing any leads, it will also prompt them to submit the information accurately.
Remember that even if you use an API on your sign-up forms, you still need to bulk-validate your whole list a few times a year. To find contacts that have stopped working, choose a reliable email validation service and upload your entire list.
A good service can also let you know about the activity of your subscribers. Sending emails to recipients who aren’t opening them will only reduce your email deliverability.
2. To boost interaction, set up automated double opt-in emails.
A relatively straightforward action can remove all of the ambivalent or half-hearted persons from your list. Additionally, it prevents users from signing up using another person’s email.
Every legitimate sign-up is automatically sent an email when using double opt-in. The new subscriber may be welcomed and thanked in the email before being informed that they must confirm their interest. They only need to click the special URL they are sent via email.
Spammers are known to target email lists that continue to use the now-outdated single opt-in method because they are simpler prey. Utilize double opt-in automation to safeguard yourself from these hazards.
You do not want hesitant readers. It may be worthwhile to consider: What are the possibilities of converting someone who is already so uncommitted if they don’t care about your emails enough to click a link?
Spammers are known to target email lists that continue to use the now-outdated single opt-in method because they are simpler prey. Utilize double opt-in automation to safeguard yourself from these hazards. You do not want hesitant readers. It may be worthwhile to consider: What are the possibilities of converting someone who is already so uncommitted if they don’t care about your emails enough to click a link?
3. Set up trigger emails to save time
Let’s say a consumer calls or chats with a chatbot to receive assistance with a problem, ask a question, or make a purchase. You may programme an automated trigger email to ask the recipients if their overall experience was satisfactory.
This first inform you of the performance of your support or sales team. Additionally, it gives you an opportunity to correct a circumstance that didn’t turn out as the consumer had hoped.
Consider all the opportunities for trigger emails. Let’s imagine that you send goods to a customer throughout the month prior to sending the invoice. Email invoices for each month might be automated. Additionally, you might mail NGOs your monthly gift receipts or invoices for purchases.
Chances are there is email automation you can set up for most things at your business. It takes some work to activate them but will save lots of time in the long run.
4. Set up drip campaigns to get the desired result
Using a series of emails called drip marketing campaigns, businesses can target particular clients according to where they are in the buying process. These can be set up to operate automatically in response to an action they take (or fail to take) or a modification in their state.
Consider a scenario in which a customer begins an online purchase at your store but decides not to finish it. What if customers received a regular “drip” of brief emails encouraging them to add more items to their cart and finish their purchases?
A drip campaign is just that, and it may be profitable. The customer is removed from the drip campaign if they carry out the required activity.
You may use these drip emails to target a person who downloaded a white paper, audio file, or other freebie you provided. You may automate some regular emails once someone registers for a webinar or live broadcast to strengthen the connection or provide related product recommendations.
You can save your mental and time resources with this type of automation. Just be intelligent and strategic when writing these drip campaigns. Additionally, put the emails in the order that makes the most sense. This manner, with the occasional adjustment, you can employ drip campaigns indefinitely.
Put in the work to make email automation work for you
The planning and construction of each of this automation take time. Haste makes waste, as the adage goes. Therefore, you should be attentive and thoughtful while putting up your email automation.
In the long run, you’ll be frustrated and lose a lot of time if you have to go back and significantly revise or reconsider it. Being careful and doing it right the first time are the keys to adopting email marketing automation.
From that point forward, a large portion of the work is handled for you. You’ll have more time to review your metrics and consider improvements.
What makes Infotanks Media Email Automation the Best-in-class?
Hyper-Personalize Every Aspect of Your Email Communication: Send relevant communication and personalize every email using your users’ details, preferences, and behavior.
Ensure every Email Lands in the Inbox: With an extensive list of domain best practices, and an in-house team of deliverability experts, ensure high delivery & sender reputation of your emails.
A/B Test Campaigns and Send Winning Variation Automatically: Test multiple variations of your emails with smaller groups. Iron out imperfections in the beginning and analyze what works best. We’ll then automatically send the winning variation to the larger audience for greater effectiveness.
What is Automated Email Marketing?
Email marketing automation is a sequence of events that occur during the customer journey and cause a customized email to be sent to the consumer. Each email is tailored to each touchpoint, organically driving the customer along the sales funnel.
What is the difference between email marketing and marketing automation?
Email marketing entails sending email blasts and communicating with those who read them. Marketing automation is a solution that provides all of the benefits of email marketing as well as tools to automate the process, generate qualified leads, and easily drive sales.
What are the types of email automation?
Some of the different ways to automate emails to meet your goals are:
Campaign Based Emails
E-commerce Based Emails
Data Based Emails
Reminder Based Emails
What are the benefits of email automation?
Email automation is a formidable marketing automation tool that enables you to use automated processes to send the correct message to the right person at the right time. This is very useful for lead nurturing and, eventually, for generating sales from both current and potential clients.